Old Spice Advertisement Analysis

Smellcome to Manhood Have you ever heard the statement, a man that smells good is automatically attractive"? It's the first thing that I think of when I think of the Old Spice commercials. My favorite one is the one titled “Old Spice Mom Song”. This Old Spice commercial has caught the attention of over a million people across the world on both television and YouTube. This ad on YouTube was published on January 3, 2014, shows how mothers are upset and torn when their sons start using Old Spice products. When the boys start using Old Spice, it symbolizes becoming a man.
All the boys seem to be on dates with a young lady when their mothers appears in odd places whether they are driving in a car, at the beach, or sitting having dinner. Throughout the commercial you hear this song being sung, "Oh I didn't see it coming, but it came in a can. Now my sweet son has been sprayed into a man. Old Spice, made a man of my son. Now his kissing all the women and his chores aren't done. Old Spice, made a man of my son, now he smells like a man, and they treat him like one.” At the end of this advertisement, you see the phrase “Smellcome to Manhood” and the different body sprays available.
Old Spice is an antiperspirant, which also has many different types of products used by men of all ages. Old Spice was introduced in 1938 and manufactured by the Shulton Company that was founded in 1934, but purchased by Proctor and Gamble in the1990. Since the purchase of this fragrance line, they have continued with the original products and added new ones over time. Proctor and Gamble’s purpose for continuing this brand along with many others is to “make your day better in small, but meaningful ways”, whether you are washing your hair, showering, shaving or caring for a