Daisy Girl TV Ad Analysis

In both LBJ's Daisy Girl TV ad from the 1964 campaign and Richard Nixon's 1968 TV ad in which not a word was spoken; however, have a huge impact on the audiences and that both are negative ads that attacked either foreign policy or domestic policy. In LBJ’s Daisy Girl TV ad from the 1964 campaign was one of the best negative ad that were ever broadcasted and that the ad was only broadcasted once. In the Daisy Girl TV ad, LBJ’s illustrated the effected that the citizens have to face if they (the citizens) stay home and not vote during the election. In the ad, LBJ’s suggested that in order to make a world in which all of God's children can live, or to go into the dark. We (the citizens) must either love each other, or we (the citizen) must die. Johnson's 1964 Republican opponent was never mentioned by name, but the target was clear; it was conservative Senator Barry Goldwater of Arizona, who had been in the news for controversial comments about atomic warfare in which Johnson’s had illustrated in his ad. In the Daisy Girl TV ad, LBJ’s demonstrated the American citizen’s deepest fears about the nuclear
Things aren’t going to improve on their own – in fact, the politician are probably get worse. The negative ad may also hurt the presidential candidate because it demonstrated the presidential candidate true colors and that it may create the voter’s apathy and lead to inaccurate reporting of the candidates’ policy and ideology. The viewer also can infer to the negative ad as a picture that review the nasty truth behind the government and that it may also scared the voter away before the election which slightly decrease on the citizen’s participation in the society and political issues that is rising within their (the American citizens)