American Cheerleader Ad Analysis

“American Cheerleader” magazine contains articles and advertisements that appeal to readers who are interested in cheerleading or are cheerleaders. This magazine is for people who want to learn more about cheerleading or want to pursue their interest in cheerleading in the future. Because of this, the cheerleading organization UCA (United Cheerleading Association) has placed their ad, which invites cheerleaders to join the UCA coaching staff, in this specific magazine. The UCA advertisement is impressive in many ways, but lacks in a few aspects of effective ad design.
UCA’s striking advertisement incorporates their organization’s colors of blue and gold in an enticing way, and the ad takes up an entire page and is positioned vertically. A large “U” in varsity lettering sits in the center of the page, and the text above states “The Power In”. When put together, the text reads “The Power In U” (15), referring to the reader as “U”. Under the “U”, there is a group of spirited UCA cheerleaders seemingly running towards the reader. Under the group of cheerleaders running, the text says “begins with
To be in UCA, one must be in the physical shape of a skilled cheerleader and be prepared to teach and lead girls and boys of all ages at several camps throughout the summer. The people applying for a coaching position at UCA must be committed and ready for the challenges ahead. UCA proves that applicants will enjoy their time as a coach, because the cheerleaders in the ad look happy. The ethos of the cheerleaders in uniform is effective, and gives the reader an idea of what their future could look like. There are only a few simple statements on the advertisement, but additional information is unnecessary with the eye-catching visual on the page. The powerful impact of this advertisement is bound to increase the number of applicants for UCA over