Old Spice Ad Analysis

Old Spice, a very popular brand of male grooming products, is manufactured by Proctor and Gamble. Old Spice was originally founded in 1934 by William Lightfoot Schultz. Proctor and Gamble is a multinational consumer goods company located in Cincinnati Ohio, and took over Old Spice in the year of 1990 from Shulton Inc. Ever since purchasing the company, Proctor and Gamble have continued to provide all original Old Spice products as well as many new products. Due to this, the line of Old Spice has been enhanced (History of Old Spice). The Old Spice television advertising campaign was created in the United States by ad agency Wieden and Kennedy (History of Old Spice). In this Effie Award winning advertising campaign, the advertiser’s specific
Isaiah Mustafa starts out in a bathroom because that’s where Old Spice body wash would be used. Next he tells us viewers to look down, and the background suddenly drops to him being on a boat with new clothes. While he is on this boat, he lifts up an oyster that has two tickets in it, but they suddenly turn into a handful of diamonds. The background proceeds to drop once again and Isaiah Mustafa is suddenly on a beautiful white horse. By switching to Old Spice, this ad makes men feel like “a million bucks.” Look what happens when you begin to use Old Spice! Anything is possible! While this is more of a humorous commercial; that is what engages viewers to take interest in the ad. Viewers are also engaged because of Isaiah Mustafa being so appealing. He is a handsome, funny, and confident man, and his voice is very deep. He almost reminds me of a male sex symbol. In the very beginning moments of this ad, he is showing off his abs while the rest of his body is wrapped in a towel. Isaiah Mustafa is a very physical fit man and that is what attracts the women to watch the