Daisy Girl Ad Analysis

Fear exists as a powerful emotion that often manipulates people and encourages them to perform actions that they normally would not do. The “Daisy Girl Ad” develops the idea of fear manipulation by convincing citizens to vote for one politician rather than the other and by making them feel afraid resulting in them pursuing goals they ordinarily would not. On September 7, 1964, President L. Johnson's campaign aired a commercial that would guarantee his win at the Presidential Elections. The “Daisy Girl Ad” stands as the first political ad to manipulate viewers emotions. The political ad convinces citizens to vote for Lyndon B. Johnson for president rather than Barry Goldwater. The ad portrays this by announcing, "Vote for President Johnson on November 3rd. The stakes are too high for you to stay home." This announcement conveys that voting for
For example, the ad manipulates or “tricks” people into voting for President Johnson, because the ad shows a dangerous scene that scares the public and automatically grasps their attention. Therefore, the ad manipulates citizens by using fear to persuade them to perform actions they originally would not do. The “Daisy Girl Ad” states, “President Johnson who won the 1964 election in a landslide victory, winning 486 electoral votes to Goldwater’s 52.” This statement reveals that President Johnson won his election with a well made ad and with the use of fear manipulation.
Fear can change the emotional state of a human mind by causing stress over an unclear future. Used as a manipulation tool, it can convince someone to go from believing one idea over another. President L. Johnson used the “Daisy Girl Ad” to place fear of a nuclear war into people's minds because if Barry Goldwater won that would occur. The “Daisy Girl Ad” concludes that with the use of one fear manipulating ad, the world can change in an