case response 7 and 8
PHIL 1273
Intro to Business Ethics
Ellis
Case Response #8
According to Leslie Savan (“The Bribed Soul,” in Ciulla, Martin, & Soloman's Honest Work), advertising is fundamentally misleading.
- Ads deceive in the way they represent reality.
“What's all the excitement about? Anything and nothing. You know you've entered the commercial zone when the excitement building in you is oddly incommensurate with the content dangled before you: does a sip of Diet Coke really warrant an expensive production number celebrating the rebel prowess of […] 'people who live their life as an exclamation not an explanation?!? Of course not.”
- Ads frame choices in ways that tempt people to act irrationally (in the instrumental sense*)
“Advertising's most basic paradox is to say: Join us and become unique. […] Commercial nonconformity always operates in the service of … conformity. […] By identifying (through research) the ways we are all alike,
[marketing] hopes to convince the largest number of people that they need the exact same product. […] There you are sitting at home, not doing anything for hours on end, but then the very box you are staring at tells you that you are different, you are vibrantly alive, that your quest for freedom – freedom of speech, freedom of movement, freedom to do whatever you damn well choose – will not be impeded! And you can do all that, says the box, without leaving the couch.”
- Ads influence people to think about the world in a simplistic, misleading way.
“The sponsored life is born when commercial culture sells our experiences back to us. It grows as those experiences are then reconstituted inside us, mixing the most intimate processes of individual thought with commercial values, rhythms, and expectations. […] The chief expectation of the sponsored life is that there will and always should be regular blips of excitement and resolution, the frequency of which is determined by money.
We begin to pulse to the beat, the one-two
Intro to Business Ethics
Ellis
Case Response #8
According to Leslie Savan (“The Bribed Soul,” in Ciulla, Martin, & Soloman's Honest Work), advertising is fundamentally misleading.
- Ads deceive in the way they represent reality.
“What's all the excitement about? Anything and nothing. You know you've entered the commercial zone when the excitement building in you is oddly incommensurate with the content dangled before you: does a sip of Diet Coke really warrant an expensive production number celebrating the rebel prowess of […] 'people who live their life as an exclamation not an explanation?!? Of course not.”
- Ads frame choices in ways that tempt people to act irrationally (in the instrumental sense*)
“Advertising's most basic paradox is to say: Join us and become unique. […] Commercial nonconformity always operates in the service of … conformity. […] By identifying (through research) the ways we are all alike,
[marketing] hopes to convince the largest number of people that they need the exact same product. […] There you are sitting at home, not doing anything for hours on end, but then the very box you are staring at tells you that you are different, you are vibrantly alive, that your quest for freedom – freedom of speech, freedom of movement, freedom to do whatever you damn well choose – will not be impeded! And you can do all that, says the box, without leaving the couch.”
- Ads influence people to think about the world in a simplistic, misleading way.
“The sponsored life is born when commercial culture sells our experiences back to us. It grows as those experiences are then reconstituted inside us, mixing the most intimate processes of individual thought with commercial values, rhythms, and expectations. […] The chief expectation of the sponsored life is that there will and always should be regular blips of excitement and resolution, the frequency of which is determined by money.
We begin to pulse to the beat, the one-two