Character Analysis: The Old Spice Man

The commercial grabs the reader’s attention and maintains it on the Old Spice man. It starts out with a former NFL player and an actor Isaiah Mustafa in an ordinary bathroom wearing nothing but a towel. He represents the “perfect male” for both women and as well as men. He is considered manly with the muscular physique, broad shoulders, bearded face and a stern voice. His strong posture and his deep male voice displays the masculine form, the women desire. Without losing eye contact with the audience, Mustafa shifts from a bathroom scene to a yacht, to a beach and lastly to a horseback-riding which portrays that “anything is possible…” with an Old Spice. Throughout his transformations he accomplishes impractical feats like obtaining tickets
He initiates his monologue by directing the ladies to compare their men with him and indicating they can the least smell like him by using the Old Spice body wash. Then, the scene quickly transitions to a scene on his yacht giving him a sense of pride. However, this time he uses emotions to attract women rather than stating. As he magically appears on a luxurious boat in a placid ocean, moreover shirtless with a silky pant, he conveys that “real men” should treat women like this. In the background, tied to the boat are flags of countries that he has supposedly travelled to, which signifies his standards. He then moves on to the beach with an oyster in his hand. Furthermore, the oyster holds “two tickets to that thing [they] love” which then melts away into diamonds. As he addresses directly to women, he indicates that they are more satisfied with the true man as he knows what appeals to a woman. In the last scene, he shifts from the beach to horseback riding, signifying that “Anything is possible…”. He then adds, “I am on a horse” to add on to his humor and ridiculousness. The final image of Mustafa sitting on a white, majestic steed gives his audience a sense of a charming prince, ready for an adventure. Mustafa consistently assumes that the men are not already using the Old Spice body wash, and therefore he declares that these men smell like a lady and are not manly. Old Spice offers a solution for many of men’s problems. With it, men will not only become manly but also can satisfy women with their masculine scent and appeal. The ad claims that Old Spice has the ability to achieve impossible and that other brands don’t, therefore convincing the audience to