MKT 220 Module 5 Homework Assignment
Running head: MODULE 5 HOMEWORK ASSIGNMENT
MODULE 5 HOMEWORK ASSIGNMENT
King of the South
A University
Author Note
This paper was prepared for MKT 220, MODULE 5 HOMEWORK ASSIGNMENT taught by PROFESSOR K
December 8th,
PART I: Consumer Buying Decisions http://www.youtube.com/watch?v=sa0doj4vztE In the advertisement above, we have two celebrities, Michael Jordan and Charlie Sheen advertising Hanes boxer briefs that apparently doesn’t ride up your leg. This type of advertisement is psychological as it is endorsed by celebrities therefore most people presumably think that if Charlie Sheen and Michael Jordan wear this type of underwear, if they wear the brand too, it will almost inevitably increase their sex appeal. The target market for this advertisement is clearly men. http://www.youtube.com/watch?v=feKM70jAm_E Lamb, Hair, and McDaniel suggest that, “The most defining element of a culture is its values.” (p. 201). People’s values have a huge impact on their consumer buying decisions. This Army advertisement does a terrific job at highlighting values that one might consider appealing and incline them to join the force. I would say their target market is the younger generation looking for direction in life, a support system, a brotherhood, or simply a greater meaning to their life. http://www.youtube.com/watch?v=PVwG1t-NVAA This is a classic example of a social advertisement that further falls into the category of opinion leader. The main character in the advertisement is portrayed as a manly man who is what most men want to become thereby determining that the target market for this advertisement is men. In the YouTube video there are many segments linked together but all by the same main character who fulfills what most consumers seek, and that is – an opinion that eliminates the tedious search process that is filled with uncertainty. These ads prompted me to buy Dos Aquis once and boy, did I feel like an interesting man
MODULE 5 HOMEWORK ASSIGNMENT
King of the South
A University
Author Note
This paper was prepared for MKT 220, MODULE 5 HOMEWORK ASSIGNMENT taught by PROFESSOR K
December 8th,
PART I: Consumer Buying Decisions http://www.youtube.com/watch?v=sa0doj4vztE In the advertisement above, we have two celebrities, Michael Jordan and Charlie Sheen advertising Hanes boxer briefs that apparently doesn’t ride up your leg. This type of advertisement is psychological as it is endorsed by celebrities therefore most people presumably think that if Charlie Sheen and Michael Jordan wear this type of underwear, if they wear the brand too, it will almost inevitably increase their sex appeal. The target market for this advertisement is clearly men. http://www.youtube.com/watch?v=feKM70jAm_E Lamb, Hair, and McDaniel suggest that, “The most defining element of a culture is its values.” (p. 201). People’s values have a huge impact on their consumer buying decisions. This Army advertisement does a terrific job at highlighting values that one might consider appealing and incline them to join the force. I would say their target market is the younger generation looking for direction in life, a support system, a brotherhood, or simply a greater meaning to their life. http://www.youtube.com/watch?v=PVwG1t-NVAA This is a classic example of a social advertisement that further falls into the category of opinion leader. The main character in the advertisement is portrayed as a manly man who is what most men want to become thereby determining that the target market for this advertisement is men. In the YouTube video there are many segments linked together but all by the same main character who fulfills what most consumers seek, and that is – an opinion that eliminates the tedious search process that is filled with uncertainty. These ads prompted me to buy Dos Aquis once and boy, did I feel like an interesting man