Commercials are always targeting specific audiences with certain angles or visuals in the ad, for example, the Old Spice Company is a male deodorant and body wash producer but in this commercial the spokesperson is trying to convince women that they want their men to wear Old Spice. This particular ad is directed towards audiences that are couples, and even single males who want to appeal more to the women. The…
The North won the Civil War for various reasons. The North had better resources, they had 22 million people verses in the South where they only had about 15.5 million people. They also had more tracks 22 thousand miles while the South had only 9 thousand. The train was used to the Northerners advantage because they could get their supplies faster like food, ammunition, water and clean clothes. The South didn't have the industry to produce good and the ports were all blocked so other imports from other counties couldn't come in.…
Call it hunkvertising. The objectification of men in advertising (as with women) is not new. Consider icons like the Marlboro Man and Old Spice’s sexy pitchman Isaiah Mustafa. And yet, a disproportionate number of buff, often-shirtless studs are lately popping up in ads for everything from salad dressing to air fresher-in other words, consumer products not normally associated with sexual imagery. As ever, sex sells-even the hirsute sex,…
In ancient year houses would be full of different aromas from freshly cooking food to the scent of human body but perfume spray companies have influenced society views into believing it is nasty and gross and to be modernizing your house must always smell good and “clean”. “Clean” because a human scent doesn't mean you're dirty or smell bad it is just how you smell, however, scent dispenser companies have created that type of negative connotation. In my lifetime the commercial that has a key manipulation to ideas and expectation is the various Carl's Jr commercial in which they display a semi-nude attractive model sexually eating a burger. The commercial creates an idea that to be the perfect woman you must have a sexy body with breast and bums and this idea has been widely use in cosmetic and other female product where advertisement objectify women. In results it manipulates the female culture into believe that in order to be like the model you have to buy this foundation, or mascara, or lipstick or these…
Very often we see women depicted in advertisements wearing very little and trying to seduce the men even though their target market is women. What is the purpose of targeting men with beautiful women, when you are not trying to sell them anything? Simple, it creates an image of what you are supposed to look like to be attractive to a man. Victoria Secret’s commercials constantly do this with women who come out strutting down the runway with one of those looks that says you “Feast on me, I’m here to be looked at, my body is for your eyes.” (Bordo 191) Bordo uses this quote as she describes the young man in the Calvin Klein ad who without being forward about it portrays an image of sexuality. This is contrary to most of the images we usually see and Bordo describes this in an interesting way as she says “His body isn’t a stand-in phallus; rather he has a penis.”…
In the article “Men’s Men and Women’s Women” by Steve Craig he explains that the portrayal of women and men are filled with stereotypes of how certain genders should act in society. He says, “…A commercial reinforces men’s fantasies in an environment of clear masculinity and male domination.” When he jumps into the audi s6 you feel the rise in his confidence; he’s the big macho guy who took control of his night, parked wherever he wanted, and also became the center of attention and asserted dominance over the prom queen and the whole room when he kissed her. It is also can be taken as a Women’s Men ad because as Craig says things like, “she may be today’s woman…but she still wants him to initiate the love-making.” In the commercial after the prom queen is kissed she looks at him with a look of lust and awe, same with the girl who rolls down her window and shows interest.…
Susan Bordo describes the ways men can alter an advertisement, and how the way they dress and behave in the advertisement can change the perception of them. Some advertisements that centers around men are used for the sole purpose of exuding sex appeal. Campaigns advertising products such as cologne and fashion use this approach abundantly, mainly to get people’s attention. When men are illustrated this way, it is much more controversial because men are perceived more in a feminine way. As Susan Bordo states, “It is feminine to be on display” (Bordo, 135). Males exuding femininity is not completely accepted in today’s culture because of the stereotype that men should be authoritative and burly men. This approach was used in the Gucci Underwear advertisement that Bordo described in her first chapter. Other ways that an advertisement can showcase a man is by perceiving them as “heterosexual” (Bordo, 145) and a stereotypical burly man. When males are perceived as manly men in an advertisement it appeases to a more homophobic group of people. Bordo believes that it should be just as accepted in todays culture for men to be the center of sexual and risky ads just like it is for women.…
Jean Kilbourne in her article Two Ways a Woman Can Get Hurt says, ” Sex in advertising is pornographic because it dehumanizes and objectifies people, especially women, and because it fetishizes products, imbues them with an erotic charge- which dooms us to disappointment since products never can fulfill our sexual desires or meet our emotional needs" (459).…
Some advertisements have a message that is subtle and some advertisements have a message that is very much out right exposed. This advertisement by Budweiser is exposed out there in order to sell. It is a common practice in today’s society but it becomes very unfair and disrespectful to many to those who believe and those who are fighting for equality have to go against big companies that use the situation to their advantage. I for one do not enjoy seeing these kinds of advertisements because, for women that have insecurities in appearance, they could feel sadden or depressed that the media specifically portrays women as this slim, exposed, and attractive woman that is objectified in many advertisements. It’s very hard to stop companies from doing this practice because it would be suppressing their voice which goes against our given rights in America. Yet we can make a difference by continuing to fight and spreading the idea that women should be treated equally and shouldn’t be used in advertisements as objects for the pleasure of…
They said, “it was appealing to the eye.” I didn’t think much of it at the time. As I was on my way to my studio, I realized it was very inappropriate for me to stick those in front of my breast. There was so many things running through my mind. A couple of questions went through my head that really stuck with me. “Is this how men look at us women?” “How are other women going to feel about this ad?”…
James Madison is known as the Father of the Constitution, a body of fundamental laws that set out the process of government. The Constitution is made up of multiple articles and amendments. Multiple amendments allow anyone to vote, the 6th amendment gives everyone Miranda rights, and the 3rd amendment gives the right to bear arms. The Constitution and the Amendments still guarantee freedom for the people in the U.S. Voting use to be restricted to certain people, based on race, age, and gender.…
As a child, either skipping, walking, or running through the malls, I gazed at the “pictures” hanging on the walls, wondering what they were there for. As we journeyed to the other side of the mall, there I would find the advertisements with the girls that were almost completely naked. This constantly made me uncomfortable to look at. “Why in the world would they have a girl take her clothes off and pose for pictures like that? Isn’t that wrong?” I would think in my little eight-year-old mind. Still to this day, I wonder why a store that is trying to get more business from women would show pictures that turns mothers away and the advertisements are appealing to men. Advertising is around everywhere,…
On the layout of the advertisement by Tom Ford appears a part of woman’s body. Cutting half of the head off from the top and everything beneath the breast from the bottom it is only possible to see her open mouth with red lipstick and her hands with red nail polish squeezing the breasts together to hold between them the iconic image of a perfume bottle, which is supposed to be the advertised product. The parts of a woman’s body and the fragrance bottle are all components of the advertisement’s signified concept. As Roland Barthes describes in his text “the signifieds of the advertising message are formed a priori by certain attributes of the product and these attributes have to be transmitted as clearly as possible”.…
The genre of the ‘texts’ being analysed are ‘American Apparel’ print advertisements. The actual audiences of these advertisements are teenagers and young adults. Their target/implied audience, however, are adults that are older than 18 years of age. They tend to steer away from people under the age of 18, as the clothes are quite expensive and people within the ages of 18-25 normally have ‘entry-level jobs.’ However, the models’ ages range from 18-35, there are a few anomalies where they used a 62-year-old model as well.…
The subtitle “Welcome to pretty in prints” clearly dictates that the model’s floral maxi dress is the main focus of the advertisement and that the viewer’s eyes should be drawn to her outfit. The first thing that caught my attention about this piece of advertisement was that it was trying to sell women’s clothing, yet there was a man posing with the model. The man is interacting with her and in two of the photographs, he has his arms wrapped around her waist. In the main photo where they are walking side-by-side, his arm is around the model and the model is looking down when her head should be held up high. I feel that the man has no relevance to the advertisement and including him beside the model shows a symbol of male dominance in today’s society.…