The black lingerie leads the audience to believe it is super elegant, but has a sense of mystery of the women at the same time. When a woman is looking for lingerie for a special occasion, classy and sophisticated are the most popular. Emphasizing strength in the ad, the producer chooses red as the background and color of the perfume bottle. The Perfume brings excitement to the picture, with the pop of color still in a darker more elegant tone than a bright red. Implying strength and independence, the producer’s goal was to portray to women that if they wear these products they would feel and appear the …show more content…
This advertisement is referencing a bandwagon logical fallacy. It portrays an idea that all girls and woman should look “picture perfect” and have a perfect body shape; that is right in society. Some women may see this advertisement “disgusting”, or “to provocative.” Seven in ten girls believe they are not good enough or do not measure up in some way (Statistics on Girls and Women). Victoria’s Secret advertisements can lower the self esteem of teens starting at a young age. Published almost everywhere around—whether it be on social media or just strolling through town—the models and positions that the advertisements use have been shown to lower self esteem in teens, and can cause a negative reaction towards the company. From this, some people may begin to wonder who the target audience for this advertisement truly