Think Campaign: Advert Analysis
Advert Analysis
Recently we have been asked to choose an advert and analyse the chosen advert. I have chosen a TV advert by the 'Think!' campaign, it is the campaign called 'kill your speed, or live with it', which is also the slogan of the advert. The purpose of the advert is a threat to drivers, scaring them into not speeding. The audience is targeted at all drivers, it focuses on what happens to you, as the driver if you are speeding and kill and innocent child. This spine chilling advert is about a man who kills a little boy because of his speeding and is now being haunted, the boy, however we are not told this until the end of the advert. The advert is forty seconds, which is long enough to leave a lasting impact on the audience leaving them chilled by the prospect that this could so easily be them.
The main protagonist in this advert is a man who is about forty years old. We know he has a family, as through the advert we see him walking children home and when he goes to bed at night there is a woman in the bed with him, this can be implied that it is his wife and children. The man however looks worn down, there are dark circles underneath his eyes and deep wrinkles in his forehead and face. Throughout the advert there is very little emotion shown on the man's face, he never smiles, the only emotion he shows throughout the whole advert is sadness and depression.
In contrast to other adverts, there is no music used in the advert, rather the noise is more of diagetic sounds, this is to make the audience feel that the advert is that of a more real life situation, making the audience feel like the situation could really happen. Also the fact that only normal background noises are used can make the advert seem somewhat eerie. The colours used are very dull, even though the surroundings seem normal colours they are dull greys, blues and greens. The only thing in the advert that is of vivid colours is the boy who is haunting the man, this can make the boy
Recently we have been asked to choose an advert and analyse the chosen advert. I have chosen a TV advert by the 'Think!' campaign, it is the campaign called 'kill your speed, or live with it', which is also the slogan of the advert. The purpose of the advert is a threat to drivers, scaring them into not speeding. The audience is targeted at all drivers, it focuses on what happens to you, as the driver if you are speeding and kill and innocent child. This spine chilling advert is about a man who kills a little boy because of his speeding and is now being haunted, the boy, however we are not told this until the end of the advert. The advert is forty seconds, which is long enough to leave a lasting impact on the audience leaving them chilled by the prospect that this could so easily be them.
The main protagonist in this advert is a man who is about forty years old. We know he has a family, as through the advert we see him walking children home and when he goes to bed at night there is a woman in the bed with him, this can be implied that it is his wife and children. The man however looks worn down, there are dark circles underneath his eyes and deep wrinkles in his forehead and face. Throughout the advert there is very little emotion shown on the man's face, he never smiles, the only emotion he shows throughout the whole advert is sadness and depression.
In contrast to other adverts, there is no music used in the advert, rather the noise is more of diagetic sounds, this is to make the audience feel that the advert is that of a more real life situation, making the audience feel like the situation could really happen. Also the fact that only normal background noises are used can make the advert seem somewhat eerie. The colours used are very dull, even though the surroundings seem normal colours they are dull greys, blues and greens. The only thing in the advert that is of vivid colours is the boy who is haunting the man, this can make the boy