Biic Wite Out Ad Analysis

Ever wondered what would people do if they had all the money in the world? Would they spend it on themselves? How about their household, allies, or neighbors? If they could spend on them, would they spend money to those in need? For those who aren’t as prosperous, and are bound in the hertz of a life they cannot contract out of. Unless there are people out there who are willing to consider a stand fix the subjects they’re confronting. There are two print advertisements that strongly believe in helping the world a safer place. The first ad is from Bic Wite-out showing the struggles of poverty, and the second ad is from a Chinese company, with a bird committing suicide warning the people about the environment. Bic Wite-out begins with two separate images of a drawing of a boy looking down as he sits on the floor. The dispute between the two images is that the picture on the left shows an empty can, and the right shows that this tin has been whitened out, and is
replaced by a book. The reader will find this advertisement clever, and would be intrigued by the meaning of the picture. This could be a small reminder of those who are lucky plenty to receive money and education that there are people out there that don’t cause the same destiny as their.
Then the second ad from a Chinese company shows a bird with a rope wrapped around its neck. Surrounding the bird is a living room set up, you would visualize at a typical house or flat. It’s extremely eye-opening. More frequently than not, the cause of animal deaths is put in the hands of man. In this instance, however, animals are portrayed as committing suicide in order to leave them despairing circumstances. To foreigners these both ads may not come as straightforward, than to those who are conversant with the site. Whether or not you hear it in the news, or read it in an article, it will be sugar coated, and not all information is given. In China, there’s an obvious problem of contamination. Throughout the internet, you can find images on Google of the sky being gray, and the people having to put on face mask from being sick of the breeze. Only what is rarely found are animals, and it’s also rarely reported of the population of animals they take in, and how is decreased dramatically for the long time. In addition, children who experience poverty know as well about the struggle gathering money for the family, and having food on the table. When the only the job that child should have is going to school, learning, and breaking away from that poverty. Poverty is not the sole matter that affects greatly on people’s lives, but also crime, inadequate infrastructure, and deficiency of training.
Although in the first ad, it reminds the reader's that there’s still work to be done fixing societal problems. The advertising company does this by employing a child, the most innocuous of them all in this universe. They strain to hit the reader along an emotional point, inquiring if this was your child what you would answer. Or, if this was you which picture would you favor? Raising curiosity of what picture is specifically talking about, in which I explained in the paragraph before; it could mean a lot of things. Simply by association of ‘what if’ makes the masses believe. Then, some could think what could I change for this not to happen? What can I do to improve the quality of someone’s life? It’s really thought provoking, hooking the audience, and then when they look bottom right corner it says “Make it right.” Inducing a belief that something needs to be made out, and there’s a need to correct problems where quality of animation isn’t very grand.
Nevertheless, the second ad is somewhat of a warning to the general public of China.
They are not specific to gender, as this should strike everyone. This effort shows just how terrible human's environmental neglect can be if not recognized and improved. While this is not something new to see in China, with an outsider’s position, it’s disturbing, inhuman, and moody. Many will face away from the image, but they won’t forget it. That plays with the reader's memory, possibly once they see a bird, they’ll associate it with that add. This may add mixed feelings, as they may feel grateful for the life they bear, but also grief stricken on that there’s people out there that don’t understand what they do, and that’s alive, sound, beautiful bird. Both advertisement plays with the emotions of the audience, using the pathos appeal. Not just that, but they also use ethos. They underline the custom of life that other people are experiencing that the reader couldn’t possibly get through because they render it
easy.