Primus Ad Analysis

The Primus print ad for beer applies appeals to belonging and eye candy, using the myth that drinking is a risk-free activity to catch the young adults’ attention.

The Primus ad for beer applies the appeal to belonging to persuade young adults to buy the beer. In the ad, the group of friends are having fun and drinking beer. The three boys that are holding the beer, are trying to show us that they are having the best time of their lives. The ad convinces us that if we bought primus we are going to have more fun with our friends and have a lot of enjoyable memories. The significance of this ad is that it persuades young adults to buy it through showing what every young adult is interested in, such as having fun and memorable moments with friends. The Primus ad also applies eye candy using various factors that
The first one is cursive that says “no matter what happens” and the second font says “The day of primus with you buddies, is the day of primus with your buddies”. The purpose of the text is to tell us that no matter what’s going on in your life, drinking beer with your friends is more important. The significant of writing in two fonts is to capture our attention to the text. The text is small compared to the picture because they are trying to show the full scene. The colors used in the ad are eye catching, so whenever you pass by the ad, the colors are going to get your attention. For example in the ad, the spaceship’s strikes are neon and they create an interesting scene that catches the customer's eye. The brand color is green and it’s used multiple times in the ad; the first time is with the girl wearing the green dress which helps draw our attention to the ad because she is in the middle of the ad. The second time is used with the stacked boxes outside that has primus written on them. The third time is used with the background of the beer on the lower right side. The significance of using the color green in the ad is because color plays a huge role in