Primus Advertisement Analysis

Mother Natures Sophistication Tops a Man Made Failure
What makes a beer a good beer? Just the taste? If that were true these two ads wouldn’t convey their message the way they do. What matters to many, is the kind of time they think they’ll have while drinking beer. Canadian Beer, “True Canadian Taste.” Primus, “No matter what happens, the day of Primus with your buddies is the day of Primus with your buddies.” Just a glance at these two ads would understandably give forth the impression that the Primus ad is superior to the Canadian Beer ad due to its humorous and satirical over the top concept, but those very two qualities are actually what cause it to fall short to the Canadian Beer ad.

Everyone loves having a relaxing care free time. Both of these advertisements try to convey the message that drinking their beer will give the drinker that highly touted and commonly desired good time. With Primus, the deep and vast ocean lies just under a thin piece of wood. That very ocean that everyone knows is filled with mysteries and hostilities in more
Reasons being that it’s far more subtle and simple than the Primus advertisement, that in turn enables it’s rhetorical techniques to shine more so than the Primus. The ridiculousness of the Primus advertisement is its downfall. The fact that it’s so over-the-top is what kills it, as viewers are so preoccupied with it’s borderline goofiness that it takes away from its implication of rhetorical techniques. It is obviously far more likely for you to meet a large group on a hill, than it is for your cruise ship to sink, you survive, and then have a party. This use of Ethos is what sets the Canadian Beer above the Primus. That is what makes the Primus so easy to forget. The subtlety of the Canadian Beer is what lets it shine. The simplistic and minimalistic approach to marketing itself is what enables it to be a much better developed