Tropicana Rhetorical Analysis Essay

We would think that this poster was a simple and inexpensive ad created by Tropicana’s graphic designer. But, the truth is that it was part of over $50 million campaign launched by the fruit-based beverages company after a choppy couple of years caused by strong competitors invading the market, and a continued drop in sales. Therefore, and in order to reinforce its position, Tropicana released this campaign focusing on the freshness of its ingredients. In my opinion, this campaign was an absolute example of the three rhetorical appeals, and I chose one of the ads to demonstrate those elements.

The Ethos supposed to convince the audience by using a reliable character to present the argument was demonstrated by the mom, who is supposed to make
On the one hand, to demonstrate the bond, the love and the unique connection between mother and child through the hugs or the "squeeze", but on the other hand, to send the message that the Tropicana orange juice is pure, natural, with no added sugar, and what could be more natural than a juice squeezed from fresh oranges.

Similarly, in order to persuade the message receivers, and give them a logical and a reasonable argument, the Logos in this case was represented by a single message, large, visible, and well centered on the package “100 % Orange Pure and Natural” as a reminder of the health benefits of fresh orange juice and the nutritional values Tropicana‘s customers are expecting.

This picture speaks for itself, without speech nor too much text. Millions of dollars were spent on the whole campaign, not only this ad, and different strategies including the Aristotelian Appeals were utilized in order to maximize sales and guarantee the return on marketing investment, this is why we need to stay grounded in order to avoid being manipulated by those well planned persuasive strategies no matter what is the