Tropicana Marketing
Tropicana 1. Situation Analysis 1. Mission 2. Industry Analysis 1. PEST 2. Five Forces 3. Competitor Analysis 3. Critical Success Factors Matrix 4. Company and Management Background 4. Team 5. Legal Structure 6. Protection (patents, copyrights, etc.) 7. Macro SWOT Analysis 2. MACRO Challenges, Goals and Objectives 3. Segmentation 5. Define potential market segments 8. MACRO by Perception 9. MICRO by Characteristics 10. Defining Positioning 11. MICRO Challenges, Goals and Objectives 12. Micro SWOT Analysis 6. Select Segments to Target 4. Marketing Mix 7. Product Elements 13. Tangible Product Elements 1. Physical product or service 2. Individual features 3. Quality level 4. Accessories 14. Intangible Product Features 5. Installation 6. Instructions 7. Product Line membership 15. Brand 16. Package 17. Warranty
1.1
Mission statement：
Our mission is to be the world 's premier consumer products company focused on convenient foods and beverages.
1.2history
Prior to the late 1940s, consumers obtained orange and grapefruit juices from either squeezing fresh fruit at home or from canned juice. In the 1940s, as part of the U.S. program to ship food products to its allies, more effort was made to develop an orange juice product that would closely approximate the quality of fresh orange juice in a form that would not spoil quickly and still be available year-round. By the mid-1940s, through the combined research efforts of the Florida Citrus Commission and the United States Department of Agriculture (USDA), a type of frozen concentrated orange juice was developed in which the juice was concentrated five- to eight-fold by vacuum evaporation,
1.1
Mission statement：
Our mission is to be the world 's premier consumer products company focused on convenient foods and beverages.
1.2history
Prior to the late 1940s, consumers obtained orange and grapefruit juices from either squeezing fresh fruit at home or from canned juice. In the 1940s, as part of the U.S. program to ship food products to its allies, more effort was made to develop an orange juice product that would closely approximate the quality of fresh orange juice in a form that would not spoil quickly and still be available year-round. By the mid-1940s, through the combined research efforts of the Florida Citrus Commission and the United States Department of Agriculture (USDA), a type of frozen concentrated orange juice was developed in which the juice was concentrated five- to eight-fold by vacuum evaporation,
References: Morris R. A. The U.S. Orange and Grapefruit Juice Markets: History, Development, Growth, and Change1 Retrieved from http://edis.ifas.ufl.edu/fe834