Embedded Assignment Analysis
Embedded Assessment 2
Assignment
Creating an Ad Campaign for a Novel
Your assignment is to create an advertising campaign for your independent reading novel. Your campaign must include three print media advertisements and one other advertisement (TV commercial, radio commercial, or author interview). Your target audience is your classmates. Your project will also include a written analysis of the persuasive techniques and advertising claims that you use and how they appeal to your target audience.
Steps
Prewriting 1. R eview the questions in activity 1.18 to develop a profile of your target audience. (Your answers will be turned in) 2. Brainstorm a list of features of your book that would appeal to this target audience, such as themes, …show more content…
relevance to their own lives, good dialogue, interesting characters, timely subject matter, etc. Drafting 3. Create rough drafts of your advertisements.
Be sure to incorporate a variety of advertising techniques and rhetorical appeals in your ads. Revising 4. Once you have a draft of your ads, meet with another student to look at each other’s ads. Try to identify the audiences and appeals the other group is using, and provide feedback on how effective their ads are at this point. Consider the following three questions: • What information have the writers included about the book that appeals to me as a prospective reader? • What advertising techniques have they used to motivate me to buy the book? • How have they used rhetorical appeals to persuade me to read the book? 5. Listen as the other student provides similar feedback for your ads. Try to incorporate their comments and suggestions as well as any other ideas that come up. Examine your ads closely to see how effectively you are incorporating advertising elements to persuade others to read your book. Consult the Scoring Guide to guide your revision. Editing for Publication 6. Complete your final versions of your ads. Check to be sure the appearance, design, text, and language conventions are appropriate for your finished …show more content…
product. Make changes as needed. if it is a performance ad, allow rehearsal time. Reflective Analysis 7. Write an evaluation of your advertising campaign. Include the features of the book you are marketing, the persuasive techniques and appeals that you use. TECHNOLOGY TIP Consider using a graphics program or slide presentation software to create and present your advertising campaign. You may want to incorporate photos of the book you are marketing, as well as interesting graphic elements that support your campaign.
© 2011 College Board. all rights reserved.
WHAT YOU WILL BE TURNING IN 1. Four advertisements a. 3 print ads (Magazine, Newspaper, Poster, Billboard, Book Cover) b. 1 other media ad (TV Commercial, Radio Commercial, or Author Interview) 2. Completed audience profile a. Activity 1.18 (page 75) 3. Reflection for EACH AD a. Identify each advertising technique used in ad and why you are using each technique b. Identify each rhetorical appeal used and why you are using appeal c. Features of book being used and why
SCORING GUIDE
SCORING CRITERIA
EXCELLENT
AVERAGE
MUST REVISE
Advertising Campaign
The campaign thoughtfully devises multiple ads that are marked with a clear and consistent purpose to appeal to targeted audience.
The campaign ads are crafted with a clear purpose and an attempt to target specific audiences.
The purpose and focus of the campaign ads are not always clear. The ads do not capture their intended audience .
Advertising Elements
The campaign shows a skillful use of advertising appeals and rhetorical appeals that work together effectively to entice the audience to read the book.
The campaign shows use of advertising appeals and rhetorical appeals that persuade the audience to read the book.
The campaign does not show the use the advertising appeals and rhetorical appeals. The campaign fails to persuade the audience.
Reflective Text
The reflection insightfully analyzes the features of the book, the persuasive techniques used to reach the intended audiences, and the rhetorical appeals
used.
The reflection analyzes the features of the book, the persuasive techniques used to reach the intended audiences, and the rhetorical appeals used..
The reflection includes minimal analysis of the features of the book and persuasive techniques used. it may not identify the intended audiences or the rhetorical appeals used.
Grammar/ Conventions
The campaign presents polished ads. Either no errors appear, or they are so slight that they do not interfere with the meaning.
The campaign ads demonstrate control of standard writing conventions. Though some errors may appear, they do not seriously impede readability.
The campaign ads contain frequent errors in standard writing conventions that seriously interfere with the meaning of the texts.
Components
The project includes all of the required components
The project includes most of the required components..
The project is missing numerous required components/
Evidence of Reading
The project makes it obvious that the student has read the entire novel.
The project makes it obvious that the student has read most of the novel.
The project makes it seem as though the student has not read the novel or read a small portion.
Assignment
Creating an Ad Campaign for a Novel
Your assignment is to create an advertising campaign for your independent reading novel. Your campaign must include three print media advertisements and one other advertisement (TV commercial, radio commercial, or author interview). Your target audience is your classmates. Your project will also include a written analysis of the persuasive techniques and advertising claims that you use and how they appeal to your target audience.
Steps
Prewriting 1. R eview the questions in activity 1.18 to develop a profile of your target audience. (Your answers will be turned in) 2. Brainstorm a list of features of your book that would appeal to this target audience, such as themes, …show more content…
relevance to their own lives, good dialogue, interesting characters, timely subject matter, etc. Drafting 3. Create rough drafts of your advertisements.
Be sure to incorporate a variety of advertising techniques and rhetorical appeals in your ads. Revising 4. Once you have a draft of your ads, meet with another student to look at each other’s ads. Try to identify the audiences and appeals the other group is using, and provide feedback on how effective their ads are at this point. Consider the following three questions: • What information have the writers included about the book that appeals to me as a prospective reader? • What advertising techniques have they used to motivate me to buy the book? • How have they used rhetorical appeals to persuade me to read the book? 5. Listen as the other student provides similar feedback for your ads. Try to incorporate their comments and suggestions as well as any other ideas that come up. Examine your ads closely to see how effectively you are incorporating advertising elements to persuade others to read your book. Consult the Scoring Guide to guide your revision. Editing for Publication 6. Complete your final versions of your ads. Check to be sure the appearance, design, text, and language conventions are appropriate for your finished …show more content…
product. Make changes as needed. if it is a performance ad, allow rehearsal time. Reflective Analysis 7. Write an evaluation of your advertising campaign. Include the features of the book you are marketing, the persuasive techniques and appeals that you use. TECHNOLOGY TIP Consider using a graphics program or slide presentation software to create and present your advertising campaign. You may want to incorporate photos of the book you are marketing, as well as interesting graphic elements that support your campaign.
© 2011 College Board. all rights reserved.
WHAT YOU WILL BE TURNING IN 1. Four advertisements a. 3 print ads (Magazine, Newspaper, Poster, Billboard, Book Cover) b. 1 other media ad (TV Commercial, Radio Commercial, or Author Interview) 2. Completed audience profile a. Activity 1.18 (page 75) 3. Reflection for EACH AD a. Identify each advertising technique used in ad and why you are using each technique b. Identify each rhetorical appeal used and why you are using appeal c. Features of book being used and why
SCORING GUIDE
SCORING CRITERIA
EXCELLENT
AVERAGE
MUST REVISE
Advertising Campaign
The campaign thoughtfully devises multiple ads that are marked with a clear and consistent purpose to appeal to targeted audience.
The campaign ads are crafted with a clear purpose and an attempt to target specific audiences.
The purpose and focus of the campaign ads are not always clear. The ads do not capture their intended audience .
Advertising Elements
The campaign shows a skillful use of advertising appeals and rhetorical appeals that work together effectively to entice the audience to read the book.
The campaign shows use of advertising appeals and rhetorical appeals that persuade the audience to read the book.
The campaign does not show the use the advertising appeals and rhetorical appeals. The campaign fails to persuade the audience.
Reflective Text
The reflection insightfully analyzes the features of the book, the persuasive techniques used to reach the intended audiences, and the rhetorical appeals
used.
The reflection analyzes the features of the book, the persuasive techniques used to reach the intended audiences, and the rhetorical appeals used..
The reflection includes minimal analysis of the features of the book and persuasive techniques used. it may not identify the intended audiences or the rhetorical appeals used.
Grammar/ Conventions
The campaign presents polished ads. Either no errors appear, or they are so slight that they do not interfere with the meaning.
The campaign ads demonstrate control of standard writing conventions. Though some errors may appear, they do not seriously impede readability.
The campaign ads contain frequent errors in standard writing conventions that seriously interfere with the meaning of the texts.
Components
The project includes all of the required components
The project includes most of the required components..
The project is missing numerous required components/
Evidence of Reading
The project makes it obvious that the student has read the entire novel.
The project makes it obvious that the student has read most of the novel.
The project makes it seem as though the student has not read the novel or read a small portion.