What Makes Advertising Effective?
Executive Summary
The following report will provide information on how semiotics play a role in effective advertising. Information will be included on the following types of advertising:
1. Print Advertising -advantages and disadvantages of this type of advertising -understanding effective use of semiotics in print advertisements
2. Television Advertising -advantages and disadvantages of this type of advertising -understanding how signs play an important role in television advertisements
3. Billboard Advertising -advantages and disadvantages of this type of advertising -understanding effective use of semiotics on billboards
Recommendations
-Improvements on the three types of advertisements -How to improve the effectiveness of semiotics to reap the most value
Introduction
In the world of consumerism, there are many things that can influence, persuade, or dissuade a person from purchasing something. Some people might rely mostly on word of mouth, while others might rely on testing the items out themselves. No matter how the person ends up deciding, there was some sort of advertising involved. Advertising comes in a variety of forms, however this paper will explore the advertising areas of print, television advertisement, and billboard advertisements with a focus on semiotics.
Body
To begin, let’s understand what semiotics, specifically visual semiotics, means. Semiotics is the study of signs and the interactions one has with them (Merriam Webster, 2013). Essentially, semiotics is how the eye follows an advertisement and the information and interpretation they generate from it. This is extremely important as advertising nowadays is extremely visual. Signs and symbols are very important to memory, especially things like packaging, color, and letters (De Mooij, 2005). Other things, such as sounds, patterns, and movements are also very important in establishing memory. The first method of advertising that will be discussed
The following report will provide information on how semiotics play a role in effective advertising. Information will be included on the following types of advertising:
1. Print Advertising -advantages and disadvantages of this type of advertising -understanding effective use of semiotics in print advertisements
2. Television Advertising -advantages and disadvantages of this type of advertising -understanding how signs play an important role in television advertisements
3. Billboard Advertising -advantages and disadvantages of this type of advertising -understanding effective use of semiotics on billboards
Recommendations
-Improvements on the three types of advertisements -How to improve the effectiveness of semiotics to reap the most value
Introduction
In the world of consumerism, there are many things that can influence, persuade, or dissuade a person from purchasing something. Some people might rely mostly on word of mouth, while others might rely on testing the items out themselves. No matter how the person ends up deciding, there was some sort of advertising involved. Advertising comes in a variety of forms, however this paper will explore the advertising areas of print, television advertisement, and billboard advertisements with a focus on semiotics.
Body
To begin, let’s understand what semiotics, specifically visual semiotics, means. Semiotics is the study of signs and the interactions one has with them (Merriam Webster, 2013). Essentially, semiotics is how the eye follows an advertisement and the information and interpretation they generate from it. This is extremely important as advertising nowadays is extremely visual. Signs and symbols are very important to memory, especially things like packaging, color, and letters (De Mooij, 2005). Other things, such as sounds, patterns, and movements are also very important in establishing memory. The first method of advertising that will be discussed
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