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Gabriela Rodrigue1
Gabriela Rodriguez
Instructor Rocke
English 101
11 October 2014
Response Questions #1-4 on “Advertisements R Us”

1. The insight that Melissa Rubin gives the reader about the Coca-Cola ad is how the company persuades consumers to buy their product. Rubin analyzes gives us an idea who they are targeting for their product. The insight of Melissa Rubin collects evidence to comprehend what message the Coca-Cola Company is trying to sell/send. Beginning with the people who drink it and what they feel about it. The evidence Rubin gives us is by describing the ad and what the people represent and why they are there. The specific time period plays a big role and it impacts the evidence. World War II, American people who defended the United States celebrate with Coca-Cola glassed bottles. That is significant because it shows the hard work and effort the Americans ended the war. Another piece of evidence given to us was when the people are and that there was only white people. No black people were shown in the ad due to the segregation at the time. White males were shown as the majority. Women were a less important role in society. What this infers that the ad portrayed and approached the white males who wore uniforms were shown as the majority. Melissa Rubin persuaded me to her conclusions about the Coca-Cola ad because the evidence given is very accurate and connected with history when the ad was made.
2. Melissa Rubin integrates historical context in her analysis of the ad and states everything that is visually obvious. With no date you can tell the ad is very old by the way the men and women are dressed differently. Many white males are shown to be enjoying their Coca-Cola, meanwhile there are a small amount of white women. The historical context brought up by Rubin was during World War II, specifically pointing out men with uniforms. Also she points out the absence of women and the lack of racial equality. She also reveals that the white officers paid 5 cents for a

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