It makes appeals to ethos which is emphasized by the fact the company chose to use Santa Claus in order to represent Coca-Cola and that it is his drink of choice. This helps create trust with the consumer and desire for the product. If Santa Claus drinks it, it must be great! Pathos, otherwise known as emotion is also utilized in this advertisement. Santa tends to bring people joyous thoughts when the holiday season comes around. The knowledge that Christmas is close means time spent with family and the excitement of gifts to come. The ad uses the promise of enjoyment by simply stating, "Open Happiness". This message implies that if you simply open a bottle of Coca-Cola, it will bring you the feeling of joy that is then amplified by the consumption afterwards. A feeling of magic is also conveyed with the use of Santa creating snowflakes with his breath. The one that the ad seems to be lacking in is reasoning, or logos. Nothing in the ad directly provides information to the consumer or any type of logic to help them make a rational decision. The advertisement in itself is still very effective considering they bring back Santa every…
This advertisement contains a slogan, the company logo name and several figures. The main figure is the red coke bottle near the centre of the advertisement discharging a bright red smiley face accompanied by other images in a white and blue…
The Coca-Cola Company appeals to ethos by using a Christmas theme. The company has been able to match its annual Christmas advertising campaign with one of the holiday season's most significant characters, Santa Clause.…
As we all know, Coca-Cola and Pepsi have been rivals for centuries. While most people have their own preference on which cola they prefer, they have no idea what makes these two cola brands so similar yet so different. While both are similar in color and taste, the biggest difference between these two brands are their sugar level. Coca-Cola, the dominant coke brand, contains less sugar compared to that of Pepsi’s. Furthermore, these two world renowned colas are said to help regain energy because of its caffeine content. In addition, Pepsi has higher caffeine content and contains more calories compared to Coke. These two cola types carbonated drinks are slightly different in taste. Coca-Cola has a slight vanilla taste to it while Pepsi has a sort of citrusy taste to it. When poured into a glass, Coca-Cola produces more “fizz” even though it is much smoother when swallowed. On the other hand, Pepsi maintains its fizzy sensation when swallowed. Despite all these differences, most people can barely tell the difference between these two colas in a blind-folded taste test. There was an experiment conducted to test students’ preference on both colas. According to Woolfolk and her associates (185-186), most college student Coke drinkers prefer Pepsi in a test where Pepsi and Coke are labeled as S and L respectively. They have concluded that college students prefer the letter S compared to L. They had conducted an experiment where both cups S and L contained half Coke and half Pepsi. Regardless of the type of cola, the students preferred cola S over cola L in 85 percent of the cases. This has proved that students’ preference on their favorite cola did not result from the preference for different colas, but the preferences for certain letters. In conclusion, these two colas’ have differences so slight that most consumers cannot even tell.…
The advertisement is aimed to play with people's emotions and convince them to buy coca cola because it will bring them happiness and…
Advertising is an extremely powerful form of communication and persuasion. The Coca-Cola Company has had such great success with advertising that the second most recognized words or phrase on earth is, in fact, “Coca-Cola.” This was extremely surprising to me because Coca-Cola is an American brand of soda that has had such successful sales and ads that it has become popular world-wide. A major factor of Coca Cola’s success if its advertisements that can be seen everywhere, from billboards to famous TV commercials that are watched on YouTube. Without advertising, the Coca-Cola Company would not be as successful as it is today.…
The commercial is sending a message of laughter, hugs being displayed amongst students after receiving a refreshing can of Coca-Cola.…
Coca-Cola appears to have chosen the languages very carefully, while having several young girls sing the song in their secondary languages. The commercial goes on to feature American multi-racial children tap dancing, a large Latino family having dinner, and Jewish men, wearing yarmulkes, looking out of a window. The commercial even goes as far as showing Middle Eastern women wearing ha-jibs on their heads rushing to enjoy a coke. These images give the audience a sense of connection to other creeds. By allowing a glimpse into the lives of strangers the audience is afforded an opportunity to see and appreciate the lives of others.…
This is the main reason why this commercial is so successful. From the clips of average people doing things to help others to the song in the background of the commercial, “Take a good look around, and if you are looking down, put a little love in your heart, and the world will be a better place for you, for me, just wait and see...each and everyday...there is no other way,”(Jackie DeShannon, “Security Cameras”). This video is pulling at the heartstrings of people everywhere. Let us look at the world differently; let us see all the wonderful and beautiful things around us are the main point of this ad. This offers a new and a beautiful way of seeing the world. A world that is often associated with such negativity. The fact that this is the message is the reason why this advertisement is so effective to the viewing audience. People need reassurance that not everything is not as bad as the news makes it out to be, and this commercial does just that. Although a person may never actually buy a bottle of Coke product, the fact that the ad was able to stick to them is…
I think this advert is a funny advert and works well for Pepsi. The reason for this is because the coca cola driver looks like the instigator in this whilst the pepsi driver was minding his own business. This then makes the pepsi driver react and looks like the pepsi drink gives him the energy or fight to compete with the driver and he competes and makes the coke guy look stupid. It gives the…
Coca Cola's appearance in the 2014 Super Bowl commercial was a one minute ad that featured a multilingual interpretation of the song, " America the Beautiful." Coke has been portrayed as something so simple that has an amazing way of bringing people together. It's advertisement has been ideal to show the world and all across the nation that America is united in every aspect possible, from a simple smile of happiness to various fun filled activities that one can do and share together. Coke has been successful in providing fundamental elements as to why one should drink coke. It's sugary substance not only is liked by many all over the world but its proven by this commercial that Americans enjoy its refreshing taste. The Coca-Cola commercial celebrates America as a diverse country and a country that is united as one not because its citizens are "American," but because they drink coke.…
There are many advertisings campaign of Pepsi which have been achieved and be successful. For example, in 1995, “Nothing Else Is a Pepsi” advertising campaign was a campaign which had the highest popularity ratings and won at the prestigious Cannes Advertising Festival. As a result, this campaign had affected as the “Choice of a New Generation” in 195 countries around the world (PepsiCo, Inc, 2008). Moreover, “Joy of Pepsi” campaign was also very famous and be successful in 2001. For example, PepsiCo brought Britney Spears who is the star in blockbuster that come to be the actor in Pepsi commercial that breaks during the Academy Awards. As a result, there are many fans of Britney Spears about 2 million come to click to see the spot debuts online of Britney’s own version of the “Joy of Pepsi”. These are just some examples ad campaign of Pepsi. However, there are other ad campaigns which has achieved and be successful as "Generation Next" and "Pepsi. It's the Cola” (PepsiCo, Inc, 2008).…
The first advertisement created for the Coca cola company was produced in conjunction with a television special featuring Edgar Bergen and Charlie McCarthy on Thanksgiving day,1950. At that time, Coca cola advertising agency was D’Arcy since 1906. Television advertising then become the medium of Coca cola to promote their products. They struggle to develope strategy to reach consumers at the place which had television station. One approach was sponsor the program that gives opportunity to Coca cola. Coca cola the sponsor the Walt Disney’s television premiere on Christmas Day,1950, One Hour in Wonderland, and the next three years Coca cola also sponsor the Western program The Adventure of Kit Carson. Years after years Coca cola advertising become more advance and attractive. One of the famous advertising was about the Polar Bear being used for the Coca cola campaign. The title of the campaign was ‘Always Coca cola”. This advertisement has been published on 1993. Two concepts together in the commercial,was "Northern Lights," which depicts a magical place where polar bears watch "movies" (the aurora borealis) and drink from bottles of Coca-Cola. This is one of the innovative advertising at that time.…
* The ad has a catchy jingle. When someone recalls the jingle, he /she will instantly recall the coca cola brand as well.…
Pepsi also has excellent branding and advertising strategies. A lot of Pepsi’s advertising campaigns are enjoyed by the people and it influences their decisions. Pepsi’s advertisements make use of different kinds of appeals. A lot of their ad’s have a creative and sensational appeal. But at the same time the ad’s also have a humor appeal to it. Recently in the year 2011 in tie with the world cup Pepsi produced many ad’s with Celebrity appeal. Famous cricketers like Dhoni and Raina and Shewag were made to advertise for Pepsi and at the same time for the football world cup Pepsi used famous footballers like Didier Drogba and Lionell Messi as their brand ambassadors. Since Pepsi in close competition with Coca-Cola , Pepsi has no other choice but to come out with sensational advertising that seem’s to stick with people for months after the campaign.…