Security Cameras: All The General Beauty In The World
Nicole Nevarez
Carly Harschlip
English 1102-207
October 16, 2014
All the General Beauty in the World “All the time around us small acts of kindness, bravery and love are happening,” is the theme of the commercial “Security Cameras,” produced by the marketing giant Coca-Cola. The target audience of this ad is both males and females between the ages of 40-16. The viewer is moved the sights and sounds of this commercial every time. Through the use of ethos and pathos this commercial is able to show us that there is still good in the world even with the fallacy of hasty generalization.
The main idea of this commercial is to show the beauty and the good in the everyday lives of people across the globe through the use of security camera footage. …show more content…
This footage shows every day people preforming acts of goodness from the ordinary acts, to the acts of bravery, to the acts of love and finally the acts of friendship and community. Throughout this ad, an upbeat and motivational song is played in the background. Let us now take at a rhetorical analysis of this commercial.
To begin with, ethos is the credibility, morality, authority, or reputation of the author or speaker.
The use of ethos in this commercial is not as evident as one would think. The credibility is brought to this advertisement in a surprising way, through the powerful brand name of Coca-Cola. This company has been around since 1886 and was founded by a pharmacist named Dr. John S. Pemberton. The fact that the Coca-Cola Company are the ones that produced it is the reason why this commercial has a strong sense of ethos. This is because this company is associated with “being the best...providing the best,” and spreading “happiness throughout the world,” (The History of Coca-Cola paragraph 7). In the commercial there is constant sight of the advertising giants name as well as the signature song that Coca-Cola has created to go with all of commercials associated with the brand. Although, the presence of ethos in this ad is not something that stands out to the viewer, it is there and therefore credibility and reliability is instantly brought to this ad. This is important because it provides the viewer with a company that shares a quality product along with a strong moral sense. Though, “Security Cameras,” has its fair share of ethos, there are a few other things that really bring out the emotion in its …show more content…
viewers.
This commercial is highly persuasive through the use of pathos, the emotional appeal to the audience.
This is the main reason why this commercial is so successful. From the clips of average people doing things to help others to the song in the background of the commercial, “Take a good look around, and if you are looking down, put a little love in your heart, and the world will be a better place for you, for me, just wait and see...each and everyday...there is no other way,”(Jackie DeShannon, “Security Cameras”). This video is pulling at the heartstrings of people everywhere. Let us look at the world differently; let us see all the wonderful and beautiful things around us are the main point of this ad. This offers a new and a beautiful way of seeing the world. A world that is often associated with such negativity. The fact that this is the message is the reason why this advertisement is so effective to the viewing audience. People need reassurance that not everything is not as bad as the news makes it out to be, and this commercial does just that. Although a person may never actually buy a bottle of Coke product, the fact that the ad was able to stick to them is
significant. Though this commercial offers the audience a powerful brand with an even stronger message, there is a major logical issue within this commercial. That issue comes in the form of a hasty generalization, which is a logical fallacy. This fallacy is described as a generalization that is based on insufficient evidence, which is not represented, that is brought on through inductive reasoning. Logical fallacy is present in this commercial because the add is saying that the only people who do good deeds are the ones who drink, buy and share the Coca-Cola products. Throughout this ad there are Coca-Cola vending machines and bottles present, all conveniently located near these acts of goodness that are happening. At the very end of this commercial there is even a hashtag that states, “#sharethegood”. The problem with this is there are plenty of acts of goodness that occur without the involvement of Coke products. “Security Cameras,” fails to acknowledge this and therefore the hasty generalization is brought to the attention of the viewers. Through use of ethos and the even stronger use of pathos, the commercial “Security Cameras,” brings the viewer pleasant emotions with a strong sense of reliability. This ad achieves exactly what it was intended to do, it makes people want to see the good, share the good and most importantly, buy Coke products.
Works Cited
The Coca-Cola Company. “Security Cameras” Video. YouTube. YouTube, 15 Jan 2014. Web. 5 Oct. 2014
"Coca-Cola History." World of Coca-Cola. The Coca-Cola Company, n.d. Web. 8
Oct. 2014.
Carly Harschlip
English 1102-207
October 16, 2014
All the General Beauty in the World “All the time around us small acts of kindness, bravery and love are happening,” is the theme of the commercial “Security Cameras,” produced by the marketing giant Coca-Cola. The target audience of this ad is both males and females between the ages of 40-16. The viewer is moved the sights and sounds of this commercial every time. Through the use of ethos and pathos this commercial is able to show us that there is still good in the world even with the fallacy of hasty generalization.
The main idea of this commercial is to show the beauty and the good in the everyday lives of people across the globe through the use of security camera footage. …show more content…
This footage shows every day people preforming acts of goodness from the ordinary acts, to the acts of bravery, to the acts of love and finally the acts of friendship and community. Throughout this ad, an upbeat and motivational song is played in the background. Let us now take at a rhetorical analysis of this commercial.
To begin with, ethos is the credibility, morality, authority, or reputation of the author or speaker.
The use of ethos in this commercial is not as evident as one would think. The credibility is brought to this advertisement in a surprising way, through the powerful brand name of Coca-Cola. This company has been around since 1886 and was founded by a pharmacist named Dr. John S. Pemberton. The fact that the Coca-Cola Company are the ones that produced it is the reason why this commercial has a strong sense of ethos. This is because this company is associated with “being the best...providing the best,” and spreading “happiness throughout the world,” (The History of Coca-Cola paragraph 7). In the commercial there is constant sight of the advertising giants name as well as the signature song that Coca-Cola has created to go with all of commercials associated with the brand. Although, the presence of ethos in this ad is not something that stands out to the viewer, it is there and therefore credibility and reliability is instantly brought to this ad. This is important because it provides the viewer with a company that shares a quality product along with a strong moral sense. Though, “Security Cameras,” has its fair share of ethos, there are a few other things that really bring out the emotion in its …show more content…
viewers.
This commercial is highly persuasive through the use of pathos, the emotional appeal to the audience.
This is the main reason why this commercial is so successful. From the clips of average people doing things to help others to the song in the background of the commercial, “Take a good look around, and if you are looking down, put a little love in your heart, and the world will be a better place for you, for me, just wait and see...each and everyday...there is no other way,”(Jackie DeShannon, “Security Cameras”). This video is pulling at the heartstrings of people everywhere. Let us look at the world differently; let us see all the wonderful and beautiful things around us are the main point of this ad. This offers a new and a beautiful way of seeing the world. A world that is often associated with such negativity. The fact that this is the message is the reason why this advertisement is so effective to the viewing audience. People need reassurance that not everything is not as bad as the news makes it out to be, and this commercial does just that. Although a person may never actually buy a bottle of Coke product, the fact that the ad was able to stick to them is
significant. Though this commercial offers the audience a powerful brand with an even stronger message, there is a major logical issue within this commercial. That issue comes in the form of a hasty generalization, which is a logical fallacy. This fallacy is described as a generalization that is based on insufficient evidence, which is not represented, that is brought on through inductive reasoning. Logical fallacy is present in this commercial because the add is saying that the only people who do good deeds are the ones who drink, buy and share the Coca-Cola products. Throughout this ad there are Coca-Cola vending machines and bottles present, all conveniently located near these acts of goodness that are happening. At the very end of this commercial there is even a hashtag that states, “#sharethegood”. The problem with this is there are plenty of acts of goodness that occur without the involvement of Coke products. “Security Cameras,” fails to acknowledge this and therefore the hasty generalization is brought to the attention of the viewers. Through use of ethos and the even stronger use of pathos, the commercial “Security Cameras,” brings the viewer pleasant emotions with a strong sense of reliability. This ad achieves exactly what it was intended to do, it makes people want to see the good, share the good and most importantly, buy Coke products.
Works Cited
The Coca-Cola Company. “Security Cameras” Video. YouTube. YouTube, 15 Jan 2014. Web. 5 Oct. 2014
"Coca-Cola History." World of Coca-Cola. The Coca-Cola Company, n.d. Web. 8
Oct. 2014.