coca cola promotion tools

Coca cola promotion tools used Television Advertising The first advertisement created for the Coca cola company was produced in conjunction with a television special featuring Edgar Bergen and Charlie McCarthy on Thanksgiving day,1950. At that time, Coca cola advertising agency was D’Arcy since 1906. Television advertising then become the medium of Coca cola to promote their products. They struggle to develope strategy to reach consumers at the place which had television station. One approach was sponsor the program that gives opportunity to Coca cola. Coca cola the sponsor the Walt Disney’s television premiere on Christmas Day,1950, One Hour in Wonderland, and the next three years Coca cola also sponsor the Western program The Adventure of Kit Carson. Years after years Coca cola advertising become more advance and attractive. One of the famous advertising was about the Polar Bear being used for the Coca cola campaign. The title of the campaign was ‘Always Coca cola”. This advertisement has been published on 1993. Two concepts together in the commercial,was "Northern Lights," which depicts a magical place where polar bears watch "movies" (the aurora borealis) and drink from bottles of Coca-Cola. This is one of the innovative advertising at that time. Other than that Coca cola also launced a television commercial for muslims fasting month of Ramadhan on 1998. Created by Mccann-Erickson(Malaysia), the commecial was titled “charity”. This Ramadhan commercial has been held by the local agencies in each country. This charity advertisement ran in twenty islamic country such as Malaysia, Indonesia, pakistan, Egypt and many more. The research showed that the spiritual aspect of Ramadan the emphasis on the values of love, charity and forgiveness. After this succesfull advertisement Coca cola also make many more advertisement such as “Coca cola, Enjoy”, “First Experience” in US, “Snowflakes” and many more. This excelent