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Coca Cola Big Game Commercial

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Coca Cola Big Game Commercial
Analyzing an Advertisement
Coca-Cola "Big Game" commercial: This ad, for Coca-Cola, shows people typing and watching hate messages, and videos, and it shows other people crying, sad, angry, smashing their devices because of these hate messages. It also shows a man who works at an internet server company drinking coca cola and by mistake, he dropped his coca cola on the internet server and everything changed from sadness to happiness; the videos changed from showing people fight each other into people laugh together, and the hate messages changed to love messages. At the end of the commercial, they show the city and a text reading: "The world is what we make it". The thesis for this advertisement is: “the whole world needs coca cola and a smile! A smile goes a long way & makes …show more content…
In this advertisement, coca cola used people fight and argue between each other but when they drink coca cola their mood is going to change from hate to love and form argue to laugh. For instant, a crying woman sitting on a bench, suddenly her mood change to happiness when she sees a message on the advertisements board says “we got this". They also used a phrase in the end of the advertisement says" the world is what we make it". coca cola focused on using pathos to convince people that our products can bring happiness and laugh to your life because they used phrases that can affect people like "we got this", they are showing sad people change their mood to happy because of coca cola, and they used a relax and calm song about happiness and love and forgetting the painful past. I believe that this advertisement is effective. It relies on coca cola's emotional connection with people, and sympathy with the people affected by the bullies.
The advertisement is aimed to play with people's emotions and convince them to buy coca cola because it will bring them happiness and
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