Coke Machine Commercial Analysis
The commercial is sending a message of laughter, hugs being displayed amongst students after receiving a refreshing can of Coca-Cola.
The general target market for this ad is teenagers who are attending school. However, as the students walk pass the coke machine, they notice unusually writing on the machine which drew the interest of the students immediately. Further, I like the fact that commercial is using the school and different responses and situations displayed by the students as a way to reach the teenagers. The commercial used a background that would draw the interest of teens and challenged them to try and see what would happen as they walked up to the coke machine. The intent of the ad was to reach a target a particular market of …show more content…
The coke machine is located on the outside of the classroom on a sidewalk as the students pass to go to the various location of the school campus. I like the fact that the machine was put in a place that each student was able to see the response and unity of other classmates as they passed by a coke machine that had the writing that stated Hug Me engraved on the coke machine. And as the students walk up to the coke machine and wrap both of their arms around the coke machine, it then released a cold can of Coca-Cola. On the other hand, I dislike the fact that it was just not long enough. The commercial drew the interest of the students from start to finish throughout the advertisement towards the teenagers.
The connection between the commercial message and the market segment is they both are geared toward targeting teenagers for the advertisement. Further, they both targeted the same audience to display their message.
Before producing the commercial knowing who exactly to target your product to is beneficial as it relates to your target market. Also, utilizing the marketing research methods, helps you to prioritize your target audiences, and concentrating on individuals that are most likely to give you the best result possible in reaching and selling your products. Marketing research also assists with every aspect of the commercial, from the music that is played, gender, backgrounds, and age range is helpful in reaching your intended
The general target market for this ad is teenagers who are attending school. However, as the students walk pass the coke machine, they notice unusually writing on the machine which drew the interest of the students immediately. Further, I like the fact that commercial is using the school and different responses and situations displayed by the students as a way to reach the teenagers. The commercial used a background that would draw the interest of teens and challenged them to try and see what would happen as they walked up to the coke machine. The intent of the ad was to reach a target a particular market of …show more content…
The coke machine is located on the outside of the classroom on a sidewalk as the students pass to go to the various location of the school campus. I like the fact that the machine was put in a place that each student was able to see the response and unity of other classmates as they passed by a coke machine that had the writing that stated Hug Me engraved on the coke machine. And as the students walk up to the coke machine and wrap both of their arms around the coke machine, it then released a cold can of Coca-Cola. On the other hand, I dislike the fact that it was just not long enough. The commercial drew the interest of the students from start to finish throughout the advertisement towards the teenagers.
The connection between the commercial message and the market segment is they both are geared toward targeting teenagers for the advertisement. Further, they both targeted the same audience to display their message.
Before producing the commercial knowing who exactly to target your product to is beneficial as it relates to your target market. Also, utilizing the marketing research methods, helps you to prioritize your target audiences, and concentrating on individuals that are most likely to give you the best result possible in reaching and selling your products. Marketing research also assists with every aspect of the commercial, from the music that is played, gender, backgrounds, and age range is helpful in reaching your intended