An Evaluation of the Effects of a Global Advertising Campaign
An evaluation of the effects of a global advertising campaign
Advertising is a general method used by many companies and organizations all over the world. Those organizations or companies use advertising in order to increase selling of the company goods as well as services. More than one hundreds of ads are publicized throughout the mass media such as television, newspaper, radio, billboards as well as the internet. These channels are major tools that we use and see in everyday life. Nevertheless, not many products will be successful, nor become remembrance for everyone. However, PEPSI advertisings are different. This is because most of their customers have brand loyalty which probably the key to the company success. Hence, this report will evaluate the effects of a global advertising campaign of PEPSI Company that has made PEPSI to become one of the most successful brands in the world.
History of Pepsi advertising
There are many advertisings campaign of Pepsi which have been achieved and be successful. For example, in 1995, “Nothing Else Is a Pepsi” advertising campaign was a campaign which had the highest popularity ratings and won at the prestigious Cannes Advertising Festival. As a result, this campaign had affected as the “Choice of a New Generation” in 195 countries around the world (PepsiCo, Inc, 2008). Moreover, “Joy of Pepsi” campaign was also very famous and be successful in 2001. For example, PepsiCo brought Britney Spears who is the star in blockbuster that come to be the actor in Pepsi commercial that breaks during the Academy Awards. As a result, there are many fans of Britney Spears about 2 million come to click to see the spot debuts online of Britney’s own version of the “Joy of Pepsi”. These are just some examples ad campaign of Pepsi. However, there are other ad campaigns which has achieved and be successful as "Generation Next" and "Pepsi. It's the Cola” (PepsiCo, Inc, 2008).
The example of strategy in Pepsi advertisement
In Pepsi
Advertising is a general method used by many companies and organizations all over the world. Those organizations or companies use advertising in order to increase selling of the company goods as well as services. More than one hundreds of ads are publicized throughout the mass media such as television, newspaper, radio, billboards as well as the internet. These channels are major tools that we use and see in everyday life. Nevertheless, not many products will be successful, nor become remembrance for everyone. However, PEPSI advertisings are different. This is because most of their customers have brand loyalty which probably the key to the company success. Hence, this report will evaluate the effects of a global advertising campaign of PEPSI Company that has made PEPSI to become one of the most successful brands in the world.
History of Pepsi advertising
There are many advertisings campaign of Pepsi which have been achieved and be successful. For example, in 1995, “Nothing Else Is a Pepsi” advertising campaign was a campaign which had the highest popularity ratings and won at the prestigious Cannes Advertising Festival. As a result, this campaign had affected as the “Choice of a New Generation” in 195 countries around the world (PepsiCo, Inc, 2008). Moreover, “Joy of Pepsi” campaign was also very famous and be successful in 2001. For example, PepsiCo brought Britney Spears who is the star in blockbuster that come to be the actor in Pepsi commercial that breaks during the Academy Awards. As a result, there are many fans of Britney Spears about 2 million come to click to see the spot debuts online of Britney’s own version of the “Joy of Pepsi”. These are just some examples ad campaign of Pepsi. However, there are other ad campaigns which has achieved and be successful as "Generation Next" and "Pepsi. It's the Cola” (PepsiCo, Inc, 2008).
The example of strategy in Pepsi advertisement
In Pepsi