Alcohol consumption and its consequent effects on health
Alcohol consumption and its consequent effects on health are on the rise in Africa. Reports published by the World Health Organization (WHO) have recorded some concerning trends. Despite average alcohol consumption per capita being only half of Europe’s (largely thanks to Africa’s many teetotal Muslims and Christians), the latest WHO report found the region to have the highest rate of binge drinking in the world at 25%. "It's true that most people in Africa don’t drink for cultural, religious and economic reasons”, says Vladimir Poznyak, Coordinator of the Management of Substance Abuse unit at WHO, “but those who drink, drink a lot”.
In many countries this would instinctively trigger the implementation of higher taxes on alcohol and better public education into the risks. But corporate interference is strong in much of Africa – a relatively new market where many companies are hungry to capitalise on profitable expansion. And complicating the issue further is the prevalence of illegally produced local alcohol. These drinks are usually extremely potent, often dangerous, and occasionally lethal – many worry that increased taxation will simply drive more people to resort to these illicit concoctions.
Draughting the right legislation
Over the last couple of years, legislation around alcohol has picked up pace in Africa. Last summer, South Africa proposed new laws to raise the minimum drinking age from 18 to 21, properly license shebeens (informal taverns), restrict alcohol advertising, and get tougher on drink-driving. Earlier in 2012, Zambia banned the sale of alcohol in cheap plastic sachets. Meanwhile, back in 2010, a strict regulation known as the “Mututho law” was introduced in Kenya, prohibiting the sale of alcohol by grocery stores before 5pm. The act has been credited with a drop in alcohol-related deaths in Kenya by 90%, and moves to amend the act and extend licensing hours to benefit retailers were defeated last November.
However, much has yet to
In many countries this would instinctively trigger the implementation of higher taxes on alcohol and better public education into the risks. But corporate interference is strong in much of Africa – a relatively new market where many companies are hungry to capitalise on profitable expansion. And complicating the issue further is the prevalence of illegally produced local alcohol. These drinks are usually extremely potent, often dangerous, and occasionally lethal – many worry that increased taxation will simply drive more people to resort to these illicit concoctions.
Draughting the right legislation
Over the last couple of years, legislation around alcohol has picked up pace in Africa. Last summer, South Africa proposed new laws to raise the minimum drinking age from 18 to 21, properly license shebeens (informal taverns), restrict alcohol advertising, and get tougher on drink-driving. Earlier in 2012, Zambia banned the sale of alcohol in cheap plastic sachets. Meanwhile, back in 2010, a strict regulation known as the “Mututho law” was introduced in Kenya, prohibiting the sale of alcohol by grocery stores before 5pm. The act has been credited with a drop in alcohol-related deaths in Kenya by 90%, and moves to amend the act and extend licensing hours to benefit retailers were defeated last November.
However, much has yet to