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Alexander Mcqueen Victimisation Report

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Alexander Mcqueen Victimisation Report
Ronit Berger Report 1 – Victimisation - Alexander McQueen

Victimisation

The contemporary designer whose design philosophy best reflects Evan’s analysis of McQueen’s representations on the theme of ‘Victimisation’ is the label Victor & Rolf. Victor & Rolf’s design philosophy is ‘originality and traditions, glamour, avant-garde, conceptual- couture’ (FashionTraveler.com, 2011:1). The Victor & Rolf collection I have chosen from is Autumn/Winter 2008/2009 in order to illustrate my views and compare to Alexander McQueen’s work mentioned under ‘Victimisation’ in Evans (2004).
Just like Victor & Rolf, Alexander McQueen can be described as original, glamorous, avant-garde, and conceptual. Alexander McQueen has encompassed a theme of Victimisation where he uses his fashion to confront issues about women being abused, mistreated and made into victims by men. He plays on the stereotype of women being taken as weak and defenceless in the shadow of a man. Alexander McQueen’s collection titled ‘Nihilism’ from 1993, created the image that Alexander McQueen ‘has a view that speaks of battered women, of violent lives, of grinding daily existences’ (Hume, 1993: 29). In McQueen’s show titled ‘Highland Rape’ in 1995, he displayed military jackets, tartan and moss wool, well fitted jackets, ripped lace dresses and skirts (Evans, 2004: 22). In McQueen’s collection titled ‘It’s A Jungle Out There’, he focuses on how women have been made victims by animals and been attacked by them. His theme surrounds the idea of being born into the world and how one can be taken out of it just as easily, and how human life should be valued.
Victor & Rolf’s fall RTW collection also brings their message across by literally pasting it on their models. The clothing has the words ‘no’, ‘dream’, ‘dream on’ and ‘wow’ sewn, sequined and assembled onto them in 3D, also using staples which looks very severe and harsh giving off the impression of a grinding existence. The models look like they have been

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