Automobiles have transformed our planet. There are positive and negative outcomes in all new technological innovations, new to the world products, and within product line extensions. Automobiles have a severe impact on society’s daily needs of transportation, their profit margin capabilities for corporations, and seemingly cover our globe. Considering these standards, innovators tend to shy away from implementing modernism of transportation. There are simple improvements that only society has the power to change. With the horrifying reality of ecological damage done to our planet daily, the dependence the U.S. has on foreign oil, and the currently failing economy, how transportation is fueled must be sincerely considered. [Thesis statement]
Identifying “gaps,” or areas lacking presence within a specified market, make it possible to recognize a need. Needs are issues, or problems related to the issue. Once the “gaps” have been recognized, it becomes easier to create a solution, or implement an innovative idea. Evaluating the potential of each of these ideas or alternatives is essential to judge their success. This ideology must be continually re-examined and re-applied to each phase of the overall plan, to ensure there is a sufficient consumer need, that the alternatives benefit the consumer, and how revenue will be affected.
Composing a GAP analysis that considered the economics of automobiles, vs. the ecological damage gave insight to where the problems subside. The first problem identified was the overwhelming reliance that society has on transportation. Alternatives can be implemented, but an overall change in the dependence on transportation will be difficult. Society depends on transportation to a great extent, and even sky-rocketing fuel prices have not lessened usage. The nation is becoming vulnerable by it’s reliance on other countries for fuel and loans. The U.S. is importing fuel at an exponential rate.