Amazon .com called itself "Earths Biggest Bookstore” because it has been ranked as the best consumer e-business. It sells books, music over the internet. From both market and supply chain management point of views, Amazon has some challenges and strengths. Managing inventory is one of the company opportunities to overcome its financial barriers regarding the warehouses and shipping costs. Amazon follows some strategies to manage its inventories. It had the decision to outsource its inventory to reduce its inventory costs and to sell competitor’s products on its site to achieve both managing its customer relationship and sustaining its competitive advantage. As its competitors estimate that Amazon.Com has the highest percentage of the e-business bookstore. So, Amazon tries to share its information and outsources this area of its business to improve inventory cost and customer service levels.
1- Amazon’strategies to manage its inventory:
Amazon found the decision of stocking the stores with all the possible products was not the right one. Although that the customer might choose not to purchase if there are not enough goods in the stock, It decided to manage its inventory in the season of 2000, following certain strategies. It started from reducing the warehouses, concentrating more on the quality of the products and the manufacturer or the publisher of the products. Then it had to decide the center of distribution it can send its products to and know how to receive and track the product once it was in the warehouse. Amazon also decided to buy its products directly from the manufacturer to sustain its vendor’s relationships to gain the best deal from them.
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