America's Baby Bust
Task
This week’s reading of Chapter 6 exposes you to several areas such as the consumer buying process, target marketing, market segmentation and a brief explanation of the differences between B2B and the consumer buying process As you will find in the readings, market segments are relatively homogenous groups of buyers. However, one thing the book doesn’t mention is what if these groups become smaller in size. Demographic trends greatly influence marketing segments and ultimately demand for goods and services. Towards this end I would like you to reflect on area that may affect us all in the future, America’s Baby Bust.
To get an understanding of this I would ask you read the Wall Street Journal article entitled “America’s Baby Bust” appearing in the Feb2-3, 2013 issue page c1. You can locate the article from the FSU library database or from my attached word file.
After reading the article- Your assignment is to:
1. Indicate and defend why you agree or disagree that lower birth rates affect economic activity. Better answers will back this up with citations. (6 points)
2. Take each of the three proposed solutions stated by the author and state why you agree or disagree and then add a solution of your own to increase the baby bust.(9 points)
3. Assume the “Baby Bust” will continue as stated in the article. Develop a list of 4 businesses that you feel would have potential for growth in the slow growth era. Be specific and state the market you would serve and strategy used. Next develop a list of 2 businesses you would avoid due to the baby bust and indicate why you would avoid them. (10 points) Better answers here will use citations.
Assignment Response
Question 1
1. Indicate and defend why you agree or disagree that lower birth rates affect economic activity.
I agree that lower birth rates affect economic activity for many reasons. The first and obvious shift in economic activity would come from the demographic segmentation. In the early stages of the
This week’s reading of Chapter 6 exposes you to several areas such as the consumer buying process, target marketing, market segmentation and a brief explanation of the differences between B2B and the consumer buying process As you will find in the readings, market segments are relatively homogenous groups of buyers. However, one thing the book doesn’t mention is what if these groups become smaller in size. Demographic trends greatly influence marketing segments and ultimately demand for goods and services. Towards this end I would like you to reflect on area that may affect us all in the future, America’s Baby Bust.
To get an understanding of this I would ask you read the Wall Street Journal article entitled “America’s Baby Bust” appearing in the Feb2-3, 2013 issue page c1. You can locate the article from the FSU library database or from my attached word file.
After reading the article- Your assignment is to:
1. Indicate and defend why you agree or disagree that lower birth rates affect economic activity. Better answers will back this up with citations. (6 points)
2. Take each of the three proposed solutions stated by the author and state why you agree or disagree and then add a solution of your own to increase the baby bust.(9 points)
3. Assume the “Baby Bust” will continue as stated in the article. Develop a list of 4 businesses that you feel would have potential for growth in the slow growth era. Be specific and state the market you would serve and strategy used. Next develop a list of 2 businesses you would avoid due to the baby bust and indicate why you would avoid them. (10 points) Better answers here will use citations.
Assignment Response
Question 1
1. Indicate and defend why you agree or disagree that lower birth rates affect economic activity.
I agree that lower birth rates affect economic activity for many reasons. The first and obvious shift in economic activity would come from the demographic segmentation. In the early stages of the