AMITY ASSIGNMENT-MARKETING MANAGEMENT
MARKETING MANAGEMENT
Assignment A
Define Marketing Management. Discuss the various management philosophies. Explain how the marketing and selling are contrasted and briefly explain the societal marketing concept. 2 . Explain the various factors influencing a company’s marketing strategy with the help of suitable examples.
3 . What is marketing research? Discuss the marketing research process with the help of an example. Briefly explain the different sources of data.
4 . What do you mean by productivity analysis? Differentiate between productivity analysis and profitability analysis. What are the different steps in the direct and indirect approaches to marketing budgeting?
5 . What do you mean by media scheduling? Explain the procedure for evaluating advertising programes with the help of suitable examples.
6 . Define sales promotion and discuss the different elements of promotion-mix with the help of suitable examples.
7 . Discuss the marketing plan for a consumer product of your choice and briefly explain the marketing planning process.
8 . Write short notes on any three of the following a) Relative Market Potential
b) Competitive Parity Analysis
c) Basic Elements of a Marketing Strategy
d) Product Life Cycle
e) Market Segmentation
Assignment B Case Detail : Please read the case study given below and answer questions given at the end.
CASE STUDY
Market Segmentation—Man’s Fairness The male fairness segment industry is pitched at around Rs. 250 crore and the industry is growing at a scorching 150 percent per year. The industry evidently has woken up to the fact that the metro-sexual and has a large appetite for beauty (the industry expression is "male grooming") products, particularly driven by a desire to look as fair as the fairer SEX. ABC Company recently launched 'GROOM PLUS' the first men's fairness cream and claims that the market feedback
Assignment A
Define Marketing Management. Discuss the various management philosophies. Explain how the marketing and selling are contrasted and briefly explain the societal marketing concept. 2 . Explain the various factors influencing a company’s marketing strategy with the help of suitable examples.
3 . What is marketing research? Discuss the marketing research process with the help of an example. Briefly explain the different sources of data.
4 . What do you mean by productivity analysis? Differentiate between productivity analysis and profitability analysis. What are the different steps in the direct and indirect approaches to marketing budgeting?
5 . What do you mean by media scheduling? Explain the procedure for evaluating advertising programes with the help of suitable examples.
6 . Define sales promotion and discuss the different elements of promotion-mix with the help of suitable examples.
7 . Discuss the marketing plan for a consumer product of your choice and briefly explain the marketing planning process.
8 . Write short notes on any three of the following a) Relative Market Potential
b) Competitive Parity Analysis
c) Basic Elements of a Marketing Strategy
d) Product Life Cycle
e) Market Segmentation
Assignment B Case Detail : Please read the case study given below and answer questions given at the end.
CASE STUDY
Market Segmentation—Man’s Fairness The male fairness segment industry is pitched at around Rs. 250 crore and the industry is growing at a scorching 150 percent per year. The industry evidently has woken up to the fact that the metro-sexual and has a large appetite for beauty (the industry expression is "male grooming") products, particularly driven by a desire to look as fair as the fairer SEX. ABC Company recently launched 'GROOM PLUS' the first men's fairness cream and claims that the market feedback