“Kaise sumjhaoon tumhe ki yeh Mera Pehla Pehla Pyaar (MP3)hai”. A billion page thesis, a never ending lecture, a review limited to 7500 characters and of course a silence till eternity can never explain my love for –AMUL BUTTER. Kaise sumjhaoon tumhe ki yeh AMUL BUTTER Mera Pehla Pehla Pyaar Hai.
It was my Love at First Sight (Oops Sorry First Bite) and that’s the one for lasts. They say that we don’t have memories beyond the age of Five, ie, if asked we can’t tell anything about our childhood might be until when we were five odd yrs. old (for some it could be three..please no a
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rguments on this). Very unfortunately, I don’t remember the first bite of Amul Butter I had, but yes as they say in Hindi “Jabse Hosh Samhala Hai” (ever since I have gained consciousness), there has been one person always with me on my Breakfast table at least (if not lunch and dinner) – THE UTTERLY BUTTERLY DELICIOUS – AMUL BUTTER. Whether it be the sumptuous Parathas my mother made and makes and my wife makes (if I don’t mention hers then you know what – neither will I get the parathas in future nor the butter), the Omelettes, Sandwiches or it be just the Toast Butter Jam there was always one person with me on the table whose company I savoured and that was by now you can Guess what. My wife can desert me on the Breakfast table but not AMUL BUTTER or is it the other way around I can desert...(ssshhhhhhhhhhhh...don’t tell her).
PRICE: Why do I begin with price? Because its priceless and whatever be the price it will still be eaten the same way. Any way with increasing prices I see it at Rs 90.00 odd though you can get it at the Amul Franchisee “GOPALA” at Rs 5.00 less without the cardboard box and only Butter paper wrapping.
TASTE: For whatever reason one may say but the childhood tastes we develop never change. I have travelled to various parts of the world but the taste of Amul Butter – “IT’S DIFFERENT”. The salty tinge to the taste (which is very