Amyris Bioechnologies Case Study
Student Self-administered case study
The internal environment ‐ THE STARTING POINT FOR STRATEGY FORMULATION
Case summary:
Case duration (Min): Strategic Management (SM) Organizational Behaviour (OB) The internal environment Organization culture
45-60
Worldwide
Business success can be realized by focussing on the organization, rather than the external business environment. Aside from a need to be aware of the external environment, the manager must also know the internal business environment –managers need to understand the strengths ad weaknesses of their organizations; they need to leverage resources. In order to do this they must know what they are and how they contribute to value creation and goal attainment.
There are two film clips associated with this case; the second focuses on corporate culture and can be used to supplement discussions.
Learning objectives:
Understand the significance of the internal environment for strategy. Distinguish between the positioning and the resource‐based perspectives.
Case problem:
Why is it important for the strategic decision‐makers to understand thoroughly their organisation 's resources, capabilities and core competences?
Case media Stanford 's Entrepreneurship Corner - Case study © Dr Phil Kelly 2009
Company
Amyris Biotechnologies
Amyris Biotechnologies is translating the promise of synthetic biology into solutions for real‐ world problems. It is a renewable products company, devoted to creating a more sustainable world.
Page 1
First, if you are taking a taught management course then consult with your tutor and ensure that the case has not been scheduled into a teaching class or tutorial. If it has not: 1. Play/ read the media associated with the case. You may need to access the Internet and enter a URL to locate any video clips. 2. Attempt the Case study questions. Consider attempting the case study as a group exercise; you could form a study group with fellow
The internal environment ‐ THE STARTING POINT FOR STRATEGY FORMULATION
Case summary:
Case duration (Min): Strategic Management (SM) Organizational Behaviour (OB) The internal environment Organization culture
45-60
Worldwide
Business success can be realized by focussing on the organization, rather than the external business environment. Aside from a need to be aware of the external environment, the manager must also know the internal business environment –managers need to understand the strengths ad weaknesses of their organizations; they need to leverage resources. In order to do this they must know what they are and how they contribute to value creation and goal attainment.
There are two film clips associated with this case; the second focuses on corporate culture and can be used to supplement discussions.
Learning objectives:
Understand the significance of the internal environment for strategy. Distinguish between the positioning and the resource‐based perspectives.
Case problem:
Why is it important for the strategic decision‐makers to understand thoroughly their organisation 's resources, capabilities and core competences?
Case media Stanford 's Entrepreneurship Corner - Case study © Dr Phil Kelly 2009
Company
Amyris Biotechnologies
Amyris Biotechnologies is translating the promise of synthetic biology into solutions for real‐ world problems. It is a renewable products company, devoted to creating a more sustainable world.
Page 1
First, if you are taking a taught management course then consult with your tutor and ensure that the case has not been scheduled into a teaching class or tutorial. If it has not: 1. Play/ read the media associated with the case. You may need to access the Internet and enter a URL to locate any video clips. 2. Attempt the Case study questions. Consider attempting the case study as a group exercise; you could form a study group with fellow