An analysis of how Mothercare plc remains successful in the UK
The Project Proposal
Title of the research:
An analysis of how Mothercare plc remains successful in the UK
The research questions to be answered:
What is the structure of Mothercare plc?
How does corporation governance the Mothercare plc?
What are the preponderance between Mothercare and other brands?
How Mothercare attracts customers?
What are the Mothercare’s marketing strategies?
The reason for choosing the research question:
Once an individual is pregnant, she will concern much more about the diet. For instance, she might question herself about the food, clothing, radiation and cosmetic. The goods which are designed for a baby are different from an adult. Therefore parents need to consider certain questions, like what do the babies need, and what things are good for them and will not hurt them. Also to provide these special products is significantly necessary and important. Although there are a few companies do success in this kind of market, there is one famous and popular company in this area which is Mothercare. Mothercare is a specialist retailer of products for pregnant woman, babies and children up to the age of eight. This report will investigate and analyse the status of this enterprise to establish or promote the public understanding of running this kind of business.
The main topic to be studied in the project:
The main topic to be studied of this project will be divided into five parts. The Mothercare company’s history, the structure of this company, what do they do to manage this company, its strategy and the preponderance between Mothercare and other brands, such as Motherbaby and Babysister.
Firstly, I want to begin the analysis with investigating the history of the Mothercare. For this purpose, I will search and find as much as possible information about its history through various resources, including its official homepage, other websites and relative
Title of the research:
An analysis of how Mothercare plc remains successful in the UK
The research questions to be answered:
What is the structure of Mothercare plc?
How does corporation governance the Mothercare plc?
What are the preponderance between Mothercare and other brands?
How Mothercare attracts customers?
What are the Mothercare’s marketing strategies?
The reason for choosing the research question:
Once an individual is pregnant, she will concern much more about the diet. For instance, she might question herself about the food, clothing, radiation and cosmetic. The goods which are designed for a baby are different from an adult. Therefore parents need to consider certain questions, like what do the babies need, and what things are good for them and will not hurt them. Also to provide these special products is significantly necessary and important. Although there are a few companies do success in this kind of market, there is one famous and popular company in this area which is Mothercare. Mothercare is a specialist retailer of products for pregnant woman, babies and children up to the age of eight. This report will investigate and analyse the status of this enterprise to establish or promote the public understanding of running this kind of business.
The main topic to be studied in the project:
The main topic to be studied of this project will be divided into five parts. The Mothercare company’s history, the structure of this company, what do they do to manage this company, its strategy and the preponderance between Mothercare and other brands, such as Motherbaby and Babysister.
Firstly, I want to begin the analysis with investigating the history of the Mothercare. For this purpose, I will search and find as much as possible information about its history through various resources, including its official homepage, other websites and relative
References: Project schedule: 14th December, 2013 Finding all the references of my project 20th January, 2014 Finding the annual report of Mothercare plc. 23rd February, 2014 Analysis of Mothercare and organizing data 5th March, 2014 A draft of final report 25th March, 2014 The second draft of final report 24th April, 2014 The final submission