An Assessment of Sony Corporation’s Organizational

Introduction “It’s a Sony!” Sony is one of today’s leading brand in electronics, from personal to home entertainment audio and video system, communications gadget, broadcasting and other professional electronic devices, personal computer, digital camera, to robots. Sony Corporation is a Japanese electronics giant, and has now evolved into a multinational company. This essay brings to light Sony Corporation’s organizational culture and structure. Also, it is going to analyze the extent in which organizational culture and structure impede or contribute to the effectiveness of the organization. The following paragraph shows a brief history of the work organization. A Brief History of Sony In 7 May 1946 at Nihonbashi, Tokyo, Masaru Ibuka and Akio Morita gave birth to Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation), otherwise known as Totsuko. Four years after, the “Sony tape”, the first magnetic-coated and paper-based recording tape of Japan, was introduced in the market. Then in 1955, Totsuko made a decision to change the logo of its products, by labeling them as Sony. In January three years after, the company shifted its name from Totsuko to Sony Corporation; and by the end of the year, Sony was registered in the Tokyo Stock Exchange. The year 1960 marked the beginnings of Sony Corporation’s expansion, in the United States of America, to Hong Kong, to China, and to the different countries across the globe. Different electronic products were introduced in the market. Until now, Sony is one of the leading electronics brand. Organizational Culture and Structure: The Sony Way The working definitions of organizational culture in this essay are taken from the lectures at hand. According to Morgan (1986), it refers to the “…pattern of development reflected in a society’s system of knowledge, ideology, values, laws, and day-to-day ritual”. Organizational culture, as said by Schein (1985), is