Sony Marketing
Company Profile
Sony is a company that was first started in Japan on the 7th May 1946 by Masaru Ibuka and Akio Morita (wiki, 2012). Today, they are a company that is famous worldwide for their electronics, semi-conductors, video games, broadcasting, cable, telecommunication and digital distribution. The PS2, the predecessor to the PS3, is the highest selling console with over 150million copies (wiki, 2012). The PS3 is the 7th generation console along with Wii and Xbox360.
Company Vision
Sony’s vision is “To create exciting new digital entertainment experiences for consumers by bringing together cutting-edge products with latest generation content and services” (sony-europe, 2012)
Company Mission
“Sony is committed to developing a wide range of innovative products and multimedia services that challenge the way consumers access and enjoy digital entertainment. By ensuring synergy between businesses within the organisation, Sony is constantly striving to create exciting new worlds of entertainment that can be experienced on a variety of different products.” (sony-europe, 2012)
Target Consumers
PlayStation 3 is a gaming console developed from Sony. It is suitable for children as young as 3 years old, to adults as old as 70 years old (wiki, 2012). PS3 was the first to use Cell Broadband Engine, an advanced microprocessor that allows PS3 system to work at incredibly fast speeds(wiki, 2012). They target on people who are into gaming and prefer better graphic and not leaving out family who loves playing games together. As PS3 is the only console with a built in High Definition Blu-ray disc player, family do buy it to watch Blu-ray disc movies instead of a standard DVD player. They also use PS3 to surf the Internet, viewing photos, audios and video files (wiki, 2012).
Segmentations
Geographic Segmentation
PS3 is well known in these countries. (Refer to Annex A) They are actually available almost everywhere in the malls throughout the
Sony is a company that was first started in Japan on the 7th May 1946 by Masaru Ibuka and Akio Morita (wiki, 2012). Today, they are a company that is famous worldwide for their electronics, semi-conductors, video games, broadcasting, cable, telecommunication and digital distribution. The PS2, the predecessor to the PS3, is the highest selling console with over 150million copies (wiki, 2012). The PS3 is the 7th generation console along with Wii and Xbox360.
Company Vision
Sony’s vision is “To create exciting new digital entertainment experiences for consumers by bringing together cutting-edge products with latest generation content and services” (sony-europe, 2012)
Company Mission
“Sony is committed to developing a wide range of innovative products and multimedia services that challenge the way consumers access and enjoy digital entertainment. By ensuring synergy between businesses within the organisation, Sony is constantly striving to create exciting new worlds of entertainment that can be experienced on a variety of different products.” (sony-europe, 2012)
Target Consumers
PlayStation 3 is a gaming console developed from Sony. It is suitable for children as young as 3 years old, to adults as old as 70 years old (wiki, 2012). PS3 was the first to use Cell Broadband Engine, an advanced microprocessor that allows PS3 system to work at incredibly fast speeds(wiki, 2012). They target on people who are into gaming and prefer better graphic and not leaving out family who loves playing games together. As PS3 is the only console with a built in High Definition Blu-ray disc player, family do buy it to watch Blu-ray disc movies instead of a standard DVD player. They also use PS3 to surf the Internet, viewing photos, audios and video files (wiki, 2012).
Segmentations
Geographic Segmentation
PS3 is well known in these countries. (Refer to Annex A) They are actually available almost everywhere in the malls throughout the