Case Study
ERP CASE STUDY ON SONY CORPORATION
HISTORY OF SONY * Akio Morita and Masaru Ibuka started ‘Tokyo Telecommunications Engineering’ on May 7, 1946 with its headquartered in Minato, Tokyo Japan. * The company produced the Japanese first tape recorder in 1950. * In 1952, Ibuka traveled to United States and heard about Bell Laboratory invention of the transistor. He convinced Bell to license the transistor technology to his Japanese company. While most American companies were researching the transistor for its military applications Ibuka and Morita looked to apply it for communications. * They launched one of the first transistor radios in 1955. Soon after they changed the company name to ‘Sony’. * In 1960, the Sony Corporation of America was established in the United States which was the first Japanese company to be listed on the New York Stock Exchange.
PRODUCT PORTFOLIO * Sony’s product portfolio includes TV&Home Cinema, Camera&Camcoders, VAIO&computing, Reader e-book, home audio, portable audio, Playstation, Memory discs & batteries, headphones, Accessory finder, Car Audio, * Other Sony products include SonyCard, Sony Computer Entertainment, Sony Ericsson, Sony Music, and Sony Pictures.
SONY BUSINESS OPERATIONS
LCD Televisions * During 2009, Sony implemented measures in its LCD television business aimed at strengthening operation and improving profitability, while at the same time focusing efforts on the development of appealing products. * Developed in collaboration with Google, Sony Internet TV is an exciting new generation of television that not only offers new forms of enjoyment through unprecedented Internet integration, but is also able to “evolve” through the download of applications. * They are also developing the next generation of TV display while targeting a 20% market share over a medium term.
DIGITAL IMAGING * In the compact digital camera business, Sony’s efforts are to further
HISTORY OF SONY * Akio Morita and Masaru Ibuka started ‘Tokyo Telecommunications Engineering’ on May 7, 1946 with its headquartered in Minato, Tokyo Japan. * The company produced the Japanese first tape recorder in 1950. * In 1952, Ibuka traveled to United States and heard about Bell Laboratory invention of the transistor. He convinced Bell to license the transistor technology to his Japanese company. While most American companies were researching the transistor for its military applications Ibuka and Morita looked to apply it for communications. * They launched one of the first transistor radios in 1955. Soon after they changed the company name to ‘Sony’. * In 1960, the Sony Corporation of America was established in the United States which was the first Japanese company to be listed on the New York Stock Exchange.
PRODUCT PORTFOLIO * Sony’s product portfolio includes TV&Home Cinema, Camera&Camcoders, VAIO&computing, Reader e-book, home audio, portable audio, Playstation, Memory discs & batteries, headphones, Accessory finder, Car Audio, * Other Sony products include SonyCard, Sony Computer Entertainment, Sony Ericsson, Sony Music, and Sony Pictures.
SONY BUSINESS OPERATIONS
LCD Televisions * During 2009, Sony implemented measures in its LCD television business aimed at strengthening operation and improving profitability, while at the same time focusing efforts on the development of appealing products. * Developed in collaboration with Google, Sony Internet TV is an exciting new generation of television that not only offers new forms of enjoyment through unprecedented Internet integration, but is also able to “evolve” through the download of applications. * They are also developing the next generation of TV display while targeting a 20% market share over a medium term.
DIGITAL IMAGING * In the compact digital camera business, Sony’s efforts are to further