Preview

What Are The Five Forces Analysis Of Sony

Good Essays
Open Document
Open Document
700 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
What Are The Five Forces Analysis Of Sony
Sony is a big corporation in electronic industry ranked 105th on the 2014 list of Fortune Global 500. But Sony is not the only corporation in electronic industry there are some big company and corporation in electronic industry and also big competitors of Sony such as Koninklijke Philips, Panasonic Corporation, and Sony electric. Furthermore, Apple is also a big competitor for Sony in making smartphone nowadays.
Five Forces.
Barrier to Entry: high
Buyer Power: high
Substitutes: high
Supplier Power: low
Internal Rivalry: high The electronics and game has high barrier to entry to the market nowadays.
Internal Rivalry Sony Corporation operates in many industries that is reason Sony have to face so many intense competitors across sectors. Sony main market segments are: Game, Financial services, Electronics, Picture, and Joint Ventures. There is no business like Sony have to deal with all five different segments, the most prevalent competitors in these industry are Samsung, Canon, Apple, and LG Electronics. …show more content…
Mp3 players and IPods have replaced Sony’s Walkman. However, Sony still remains one of the top four recording group along with EMI Group, Universal Music Group, and Warner Music Group.
Television is the key components of Sony in Electronic industry, Sony had lead TV market with their famous product Bravia line of LCD television, so Sony had lead the market over the other competitors with competitive advantage over the others in the television market.
Game: While Sony’s PlayStation 2 has successful of selling more than 120 million units, their new gaming product PlayStation 3 has left behind expectation, the problem from the cost. Sony’s PlayStation 3 offering best graphic, more computational power than competitive gaming division, its cost twice for its debut. So Nintendo has faster sales than Sony’s PlayStation
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    acct540 week#5
    • 706 Words
    • 3 Pages

    acct540 week#5

    Sony have been known worldwide as a Japanese multinational company, its efforts trying to expanding business in United States, have made that Sony acquires CBS Records and Columbia Pictures. Thus, creating Sony Music and Sony Pictures, which represent Sony entertainment. This involved to the company in $1.2 billion of debt, and assigned goodwill assets for $3.8 billion.…

    • 706 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Case Study
    • 1147 Words
    • 3 Pages

    Case Study

    To turn around the sales of PS3, Sony should upgrade and go more details of interesting games, spotty support for PS2 games and uninspiring online capabilities to capture the interest of the consumers. In the market, Xbox 360 has been for more than a year and the price is $200 less than PS3. Thus, as the production needs to create more advance games and interesting features to win Xbox 360, the management should consider about pricing in the market. If the product has the same quality with high price in the competitive market, the consumers would not give consideration to purchase. So, even the price of the product is a little bit more expensive and quality is in higher level, it is worth to purchase and the sale will surely be increased.…

    • 1147 Words
    • 3 Pages
    Powerful Essays
    Read More
  • Good Essays

    Favorite Brand Paper 1
    • 760 Words
    • 3 Pages

    Favorite Brand Paper 1

    Sony is one of the leading if not leading technology Corporation within the technical business world today. This organization headquarters can be found in Tokyo, Japan. Sony business is focus on electronics, entertainment, and gaming systems, and it also has a financial service sector. The Sony organization mainly focus on electronics such as video games, and TV networking. With these elements it makes Sony a premier organization that deals with consumer satisfaction, and gives them a comprehensive identity within the technology industry.…

    • 760 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Unit 4 P4
    • 429 Words
    • 2 Pages

    Unit 4 P4

    Sony has made a lot of advertising in order to promote their product. PlayStation has been one of the most successful products since when Sony started to put it on the market. Sony has already sold millions of consoles worldwide in less than 2 months. In North America Sony sold over a million in less than 24 hours.…

    • 429 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Video Game Console and Nintendo
    • 297 Words
    • 2 Pages

    Video Game Console and Nintendo

    The Microsoft and Sony are competitors for Nintendo Wii. And Nintendo is doing pretty good compared to these companies.…

    • 297 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Ps3 vs Xbox360
    • 1842 Words
    • 8 Pages

    Ps3 vs Xbox360

    In this modern day we have a lot of media to entertain ourselves, in those, Game Console is an important part and there are two popular types of products that most people like to play. There are PLAYSTATION 3 and XBOX 360. As in general, people will think that PS3 [1] is better than XBOX 360 because PS3 has a better graphic, a lot more functions [figure 1], and appearance is more attractive, also has more fun games to play. Although the name brand of SONY is more popular than Microsoft because it start to product first and has a lot types of game such as Playstation 1, Playstation 2, Playstation 3, Playstation Portable. Does this really help SONY to win the game console campaign with Microsoft or not? Which one is the best in the world?…

    • 1842 Words
    • 8 Pages
    Better Essays
    Read More
  • Better Essays

    Mgt 498 Environmental Scan Research Paper
    • 936 Words
    • 4 Pages

    Mgt 498 Environmental Scan Research Paper

    Their competitors are giving them a hard time like Microsoft with the x box or companies that make televisions also. Besides losing its ability to innovate, Sony also has been to slow in answering to the shift of market demand "How Can Sony Regain Its Competitive Advantage?" (2012). Lower-cost manufacturers from South Korea, China and South American companies, are increasingly undercutting Sony making it harder for them to charge a premium for its products. In 2001, Sony went into a combined venture with Swedish telecommunications equipment company Ericsson. There was no stimulus on the part of Sony to create a superior smartphone product which could gather a premium as the Apple iPhone did. If Sony is to recover its competitive advantage, they need to get back to creating innovative products that consumers see as unique and provides value. Consumers have much more choosing power and competition is…

    • 936 Words
    • 4 Pages
    Better Essays
    Read More
  • Good Essays

    Strengths And Weaknesses Of Sony
    • 511 Words
    • 2 Pages

    Strengths And Weaknesses Of Sony

    Sony Corporation commonly referred as Sony, is a Japanese multi-national company. It’s Headquarters is in Tokyo, Japan. The company’s main focus is on electronics, games, entertainment and financial service sectors. Sony’s history goes as far back as 1946, as an electronic shop in a departmental store in Tokyo. It was started by Masaru Ibuka and had a total of eight employees. The next year he was joined by his colleague, Akio Morita. They founded a company called Tokyo Telecommunications Engineering Corporation. Their first product was a Tape Recorder. In 1958, the company’s name was changed to Sony. In the next 10 years, the company took a huge rise by selling from an estimated 100,000 units to 5 million units. They encouraged the development of Compact Discs by 1980s. In 1985, Sony launched their Handycam products and the Video8 format. In1990s, the company launched their Memory Stick format, flash memory cards for use in Sony lines of digital cameras and portable music players. It has seen little support outside of Sony's own products, with Secure Digital Cards (SD) commanding considerably greater popularity. Sony has made updates to the Memory Stick format with Memory Stick Duo and Memory Stick Micro. By early 1990s, Playstation was released. This gave them a rise of 61% of global console sales. By the success, Sony released Playstation 2 by early 2000s which was even more successful. The console has become the most successful of all time, selling over 150 million units as of 2011.…

    • 511 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Responding to the Wii
    • 1022 Words
    • 5 Pages

    Responding to the Wii

    One of Sony’s largest threat and competitor is Nintendo. Nintendo sold 32.4 million units for the Wii, while Sony sold 15.5 million units. While Sony was occupied retaliating to Microsoft’s X-box video game console, Nintendo rose to take number one position in the video game industry. In 2007, Sony lost 9.7% of its Operating Margin, while Nintendo was up to 58.8% in millions of dollars. This is an important issue because Sony has been at the top of the…

    • 1022 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    Business Plan Sony
    • 4799 Words
    • 20 Pages

    Business Plan Sony

    The Sony Corporation is mainly focused on the Electronics for example IT products and components, Game like Playstation, and Entertainment such as motion pictures and music. Sony Corporation is not only representing a wide range of business, but we remain globally unique. We want to fully leverage this uniqueness in aggressively carrying out their convergence strategy so that we can continue to emotionally touch and excite our customers. The business direction of Sony Corporation is to market and distribute innovative and highly quality consumer electronic products.…

    • 4799 Words
    • 20 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Sony - Future Tense?
    • 331 Words
    • 2 Pages

    Sony - Future Tense?

    Sony, the Japan-based multinational conglomerate, is one of the leading manufacturers of consumer electronics devices and information technology products. Sony was responsible for introducing path breaking products like the Walkman, the Discman, and the PlayStation gaming console, among others. But in the late 1990s, it lost its leadership position in many product lines in which it was operating. Analysts attributed this to the silo culture prevailing in the organization. Each of the departments functioned like different fiefdoms, hardly cooperating with each other, even when it was necessary. Moreover, Sony's growing complacency led to its failing to recognize the growing popularity of new technologies and digital products and the company choosing to stick to its proprietary formats.…

    • 331 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Sony Swot
    • 1337 Words
    • 6 Pages

    Sony Swot

    * Sony has for a long time produced high end and usably durable goods. This makes them a good company to do business both on a corporate scale and a private scale as it goods have a long usable life. This separates them from cheap electronic Asian companies whose goods are designed to not last as long so the goods are bought more often. This long life of its products make it a very appealing to business as they can now buy the product and know that if it has the brand Sony on it will be durable and last long enough to make the expense of the good worth it.…

    • 1337 Words
    • 6 Pages
    Good Essays
    Read More
  • Powerful Essays

    corporate strategy-sony
    • 2378 Words
    • 10 Pages

    corporate strategy-sony

    Sony started the business as a small electronics shop and after 67 years hard works, Sony has became one of leading entertainment company in the world now. Keep innovate on new technology is one of the core element to make continue success of Sony. Moreover, Sony has became a global conglomerate corporate group, so to keep organization growth and sustain in a long run, corporate strategy becomes much more important to Sony ‘.…

    • 2378 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Environment Trends
    • 2141 Words
    • 9 Pages

    Environment Trends

    Sony Corporation is the business unit and the parent company of the Sony Group, which has six operating segments in which it conducts business – Consumer Products & Services Group, Professional, Device & Solutions Group , Pictures, Music, Financial Services and Sony Ericsson. Sony Electronics has been a market leader for many years starting with the Betamax in the 1970’s and the Walkman in the 70’s and 80’s.…

    • 2141 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Good Essays

    Dialogue
    • 476 Words
    • 2 Pages

    Dialogue

    In the 5th generation, Sony had emerged as the clear market leader by 1998. This was the results of a 6 year development during which they had been able to observe the market and produce innovative solutions themselves. Another supreme advantage Sony had was their complementary resources (brand reputation, global distribution etc.).…

    • 476 Words
    • 2 Pages
    Good Essays
    Read More

Related Topics