Preview

Mba in International Business

Powerful Essays
Open Document
Open Document
3111 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Mba in International Business
BUSINESS DESCRICPTION
Sony is a global manufacturer of audio, video, communications and information for the consumer and professional markets. Sony Corporation (Sony) is a leading provider of consumer electronics. Firm designs, develops, manufactures and markets equipment and electronic devices, such as audio and video products, televisions and semiconductors. It designs, develops and markets software and gaming hardware, the development of cinema, home theatre and television production. The company provides network services and advertising in Japan, as well as the provision of financial services such as life insurance and non-life insurance and banking solutions. The company operates in nearly 200 countries throughout North America, Latin America, Europe and Asia. Sony works world wild with the head quarters of Tokyo, Japan.
Vision
To create a new digital entertainment to consumers that leads leading edge products with the latest content and services.
Mission
Sony is committed to developing a range of innovative multimedia products and services that challenge the way consumers can access and enjoy digital entertainment. The interface between companies within the organization, Sony continuously strives to create exciting new worlds of entertainment that could be experience in wide range of products.

INTERNAL ANALYSIS
SWOT (SW)
STRENGTH
Sony has created a brand, it is clear that the company has tagged himself on a 2011 survey, the most valuable brand in Azi. Brand is synonymous with technical excellence and has a rich heritage of technological knowledge. Besides creating Trinitron colour TV, video player, the company has contributed to the development of tape recording, CD and Blu-Ray, which is now using as a means of playing HD video. Its latest innovation is crystal LED TV, welcome to the Consumer Electronics Show in Las Vegas today Vegas. Out all its products, the success of Sony's PlayStation is even more remarkable - a success from the beginning,
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Favorite Brand Paper 1
    • 760 Words
    • 3 Pages

    Favorite Brand Paper 1

    Sony is one of the leading if not leading technology Corporation within the technical business world today. This organization headquarters can be found in Tokyo, Japan. Sony business is focus on electronics, entertainment, and gaming systems, and it also has a financial service sector. The Sony organization mainly focus on electronics such as video games, and TV networking. With these elements it makes Sony a premier organization that deals with consumer satisfaction, and gives them a comprehensive identity within the technology industry.…

    • 760 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    The Giver Chapter 1 Summary
    • 1131 Words
    • 5 Pages

    The Giver Chapter 1 Summary

    The Giver placed his hands on Jonas’s bare back, and suddenly Jonas was on a hard ground. He was laying down with a bunch of small, tiny rocks digging into his skin. Jonas stood up and wiped the rocks from his skin. From the distance he can see these boats. They are not like the boat he was on when The Giver gave him the memory of the sea.…

    • 1131 Words
    • 5 Pages
    Good Essays
    Read More
  • Better Essays

    Opportunities Sne Ps3
    • 776 Words
    • 4 Pages

    Opportunities Sne Ps3

    Playstation is a product of Sony, which is one of the leaders in the electronic equipment industry. Since it was founded in 1946, Sony has produces…

    • 776 Words
    • 4 Pages
    Better Essays
    Read More
  • Good Essays

    Strengths And Weaknesses Of Sony
    • 511 Words
    • 2 Pages

    Strengths And Weaknesses Of Sony

    Sony Corporation commonly referred as Sony, is a Japanese multi-national company. It’s Headquarters is in Tokyo, Japan. The company’s main focus is on electronics, games, entertainment and financial service sectors. Sony’s history goes as far back as 1946, as an electronic shop in a departmental store in Tokyo. It was started by Masaru Ibuka and had a total of eight employees. The next year he was joined by his colleague, Akio Morita. They founded a company called Tokyo Telecommunications Engineering Corporation. Their first product was a Tape Recorder. In 1958, the company’s name was changed to Sony. In the next 10 years, the company took a huge rise by selling from an estimated 100,000 units to 5 million units. They encouraged the development of Compact Discs by 1980s. In 1985, Sony launched their Handycam products and the Video8 format. In1990s, the company launched their Memory Stick format, flash memory cards for use in Sony lines of digital cameras and portable music players. It has seen little support outside of Sony's own products, with Secure Digital Cards (SD) commanding considerably greater popularity. Sony has made updates to the Memory Stick format with Memory Stick Duo and Memory Stick Micro. By early 1990s, Playstation was released. This gave them a rise of 61% of global console sales. By the success, Sony released Playstation 2 by early 2000s which was even more successful. The console has become the most successful of all time, selling over 150 million units as of 2011.…

    • 511 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    The Doctrine of the Sword Ii
    • 1010 Words
    • 5 Pages

    The Doctrine of the Sword Ii

    Mahatma Gandhi was the first role-model activist that used nonviolence tactics on the process to fight for civil rights and freedom. “The Doctrine of the Sword II” was one of Gandhi’s writings to answer the questions about his point of view on the use of violence. He utilized a resource of the time to deliver his message. Sword is the keyword used repeatedly to emphasize Gandhi’s aversion to violence. The text also serves as a motivation to answer the doubt his followers had of his beliefs.…

    • 1010 Words
    • 5 Pages
    Good Essays
    Read More
  • Better Essays

    Case: Ps3
    • 1266 Words
    • 6 Pages

    Case: Ps3

    Sony is a well-known brand name, which produces high quality products and prides itself on cutting edge technology and keeping up with the latest in all parts of the entertainment industry. The company launched its first PS console in 1995, which used 32-bit three-dimensional graphics at that time. Sony works with more than one hundred sixty software companies to develop new game for its consoles. PS2 launched in 2000, which incorporated a built-in DVD player and 3-D full motion video, succeeding in selling all over the world. With the apparent success of both the PS and the PS2, Sony was confident that the PS3 would be the most lucrative console in company history. (J. Paul)…

    • 1266 Words
    • 6 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Sony Executive Summary
    • 275 Words
    • 2 Pages

    Sony Executive Summary

    Sony's current financial difficulties are tied into its corporate culture which was verbalized over 30 years ago. With such an immensely colossal multinational corporation, greater orchestrating and more utilization of strategies should be pursued. Sony could commence with the implementation of a new mission verbal expression, with profit and benefits of the company tied more proximately to everyday operations. Internally, the four forces, the management, the designers, the engenderment and the marketing should achieve better communication and cooperation. Coalition and cooperation between competitors should additionally be actively sort after in order to engender standards in new fields. Sony should aim at being the bellwether instead of being the maverick. As for cost cutting, Sony should earnestly consider establishing operations in other Asian countries in order to capitalize on the frugal labor and the budding markets. Finally, diversification, instead of pursuing the expeditious transmuting and facilely imitated consumer goods market, Sony should utilize its technological ken-how for high-end business and office equipment. With SWOT analysis and Porter's competitive forces model, we can view that the market is much more competitive with less profit margins and lead-time for product innovation. The conclusion is that change is needed in Sony. However, even with strategirial and structure change, the Sony spirit of innovation should remain intact because that is what made Sony grow and would make it stay vigorous. Introduction The first thing that comes to people’s minds of the company and products of Sony is its high-technology-filled-with-contrivances electronic goods and innovation. It was additionally this innovation that makes Sony the greatest company that commenced in post-war…

    • 275 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Sony Strategic Analysis, Executive Summary
    • 509 Words
    • 3 Pages

    Sony Strategic Analysis, Executive Summary

    A SWOT and PEST analysis indicates that economic and social circumstances are favourable for Sony’s products and during this time Sony’s traditional strengths such as its diversity, global presence and spirit of innovation have ensured that the company remains a key force but there also exists a number of weaknesses such as it’s culture of ‘super-excellence’, resistance to (internal) change, missed opportunities such as the MP3 player market & new gaming demographics and an over-reliance on the success of too few new products. Fortunately threats such as a HD-DVD/Blue-Ray standardisation war and competitor competition in the next round of the cyclic console war have been partially handled through alliances with other companies to attempt to maximise the potential demand for Sony products in these important sectors. However it is critical for Sony to recognise its weaknesses, taking appropriate action and continue to not only consider it’s current competitors but it must also keep an awareness of new emerging Asian competitors that we have termed ‘Chony’.…

    • 509 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Manage Change
    • 1512 Words
    • 6 Pages

    Manage Change

    Sony Corporation is a leading world consumer and professional audio-visual products, game, communications and information technology products, such as the core components of the field. With its music, film, television, computer entertainment, and online business has to be the leading electronics and entertainment company. At the same time, Sony also is one of the world's largest electronics manufacturers, one of the three giants in the world of electronic gaming industry, one of the six major Hollywood studios.…

    • 1512 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Video Games Market
    • 813 Words
    • 4 Pages

    Video Games Market

    When Sony entered the video game market in 1995 its weakness was the lack of experience and reputation as a game manufacturer. By the way Sony entered the market with tremendous brand image in consumer electronics and access to extensive distribution channels in electronics and…

    • 813 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Sony Strategy Analysis
    • 988 Words
    • 4 Pages

    Sony Strategy Analysis

    Sony is currently faced with the problem of low operating margin and stagnant market share in the videogame console industry. PlayStation3 of Sony is competing with Xbox360 of Microsoft and Wii of Nintendo. Despite the high technology, Wii outsells PlayStation in the market. This shows that the traditional strategy of Sony based on hardware should be reviewed according to the new trend. Considering gradually increasing market size and harsh competition, Sony should invest more on creating new customers and software.…

    • 988 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Cost Distribution Methods
    • 1092 Words
    • 5 Pages

    Cost Distribution Methods

    There are so many different ways to market and distribute products to customers these days; television commercials, billboards, and the internet to name a few. The internet has made many markets available to people thousands of miles away, and it makes it easier to buy things using your credit card right over the telephone or through a web-site paying system. Then there are newspapers and magazines. Magazine catalogs offer a way to shop without leaving your home as well when you pay by check or credit card. People love to spend money and the easier it is to spend money the more willing they are to do it. So which distribution method is best?…

    • 1092 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    Sony in the New Millennium
    • 3469 Words
    • 14 Pages

    Sony in the New Millennium

    Outline and evaluate Sony’s strategic position at the end of the case study, including its management of change. What strategic changes (if any) would you now recommend to Sony’s Management?…

    • 3469 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Better Essays

    Sony Playstation
    • 1437 Words
    • 6 Pages

    Sony Playstation

    Mission:Sony is committed to developing a wide range of innovative products and multimedia services that challenge the way consumers access and enjoy digital entertainment. By ensuring synergy between businesses within the organisation, Sony is constantly striving to create exciting new worlds of entertainment that can be experienced on a variety of different products. Values:A key focus for Sony is to strengthen its all-important electronics business and maintain market leadership in high profile areas such as televisions, digital imaging, home video equipment and portable audio. To achieve this, Sony is pursuing three corporate initiatives: * The Customer Viewpoint Initiative emphasises the importance to staff of viewing Sony, its products and services from a customer perspective. * The Technology Nr. 1 Initiative focuses on reinforcing Sony’s cutting-edge technologies in the areas targeted for maximum investment of resources, including televisions, home video equipment, digital imaging equipment and Walkman®. * The 'Genba' Initiative aims at strengthening frontline operations (‘genba’ in Japanese) such as design locations, manufacturing facilities and sales offices.PEST analysis:PEST analysis stands for "Political, Economic, Social, and Technologicalanalysis" and describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. We added an L for legal issues, because in the gaming industry there are additional restrictions especially referring to the content.Political: * Different taxes and currencies → have impact on revenue * USK, PEGI (age restrictions)[ Unterhaltungssoftware Selbstkontrolle and Pan European Game Information] * provide easier software development kits (it was hard to program for the…

    • 1437 Words
    • 6 Pages
    Better Essays
    Read More
  • Powerful Essays

    Sony Swot
    • 871 Words
    • 4 Pages

    Sony Swot

    Sony products and services are available throughout the world in approximately 200 countries and territories. The United States market accounted for 17.9% of the revenues, Europe (13.9%), and others (25.8%), while Japan consisted of the largest segment at 42%. This diversification helps to minimize the impact of adverse conditions that may arise in any one geographic region.…

    • 871 Words
    • 4 Pages
    Powerful Essays
    Read More

Related Topics