Manage Change
Manage Change Assessment 1
1.0 Introduction
1.1 History
Sony Corporation is a leading world consumer and professional audio-visual products, game, communications and information technology products, such as the core components of the field. With its music, film, television, computer entertainment, and online business has to be the leading electronics and entertainment company. At the same time, Sony also is one of the world's largest electronics manufacturers, one of the three giants in the world of electronic gaming industry, one of the six major Hollywood studios.
Sony mobile phone is born in 2001, and it is by Sony and Ericsson, each holding 50% of the joint venture. In 2007, it is a big change for Sony Ericsson, mobile phone are going to change to smart phone. Sony Ericsson behind, it was glory in their photograph and music, but in the era of smart phones leading iPhone, which have become standard, Sony Ericsson lost its unique charm.
In October 27, 2011, Sony announced that it will acquire 50% of the 1.05 billion Euros of shares held by Ericsson; Sony Ericsson will become a wholly owned subsidiary of Sony. This transaction has been completed in early 2012, Sony Ericsson was renamed Sony Mobile.
1.2 Vision/Mission Statement
Their Vision Statement is across the world, in all the entertainment and communication sectors in which we operate, every Sony employee is united through a common set of beliefs, ideals and aspirations. This is our Vision.
Sony's mission statement is to stimulate the curiosity of the customer, and provide different technologies and services. Creating unique new cultures and experiences
1.3 Summary of operations
Sony released the fiscal 2014 second quarter earnings. Reported that Sony first quarter 85.6 billion yen ($ 785 million) loss, compared to the same period decreased 99.5 billion yen last year.
Operating profit was mainly due to the loss of 176 billion yen impairment of goodwill ($ 1.615
1.0 Introduction
1.1 History
Sony Corporation is a leading world consumer and professional audio-visual products, game, communications and information technology products, such as the core components of the field. With its music, film, television, computer entertainment, and online business has to be the leading electronics and entertainment company. At the same time, Sony also is one of the world's largest electronics manufacturers, one of the three giants in the world of electronic gaming industry, one of the six major Hollywood studios.
Sony mobile phone is born in 2001, and it is by Sony and Ericsson, each holding 50% of the joint venture. In 2007, it is a big change for Sony Ericsson, mobile phone are going to change to smart phone. Sony Ericsson behind, it was glory in their photograph and music, but in the era of smart phones leading iPhone, which have become standard, Sony Ericsson lost its unique charm.
In October 27, 2011, Sony announced that it will acquire 50% of the 1.05 billion Euros of shares held by Ericsson; Sony Ericsson will become a wholly owned subsidiary of Sony. This transaction has been completed in early 2012, Sony Ericsson was renamed Sony Mobile.
1.2 Vision/Mission Statement
Their Vision Statement is across the world, in all the entertainment and communication sectors in which we operate, every Sony employee is united through a common set of beliefs, ideals and aspirations. This is our Vision.
Sony's mission statement is to stimulate the curiosity of the customer, and provide different technologies and services. Creating unique new cultures and experiences
1.3 Summary of operations
Sony released the fiscal 2014 second quarter earnings. Reported that Sony first quarter 85.6 billion yen ($ 785 million) loss, compared to the same period decreased 99.5 billion yen last year.
Operating profit was mainly due to the loss of 176 billion yen impairment of goodwill ($ 1.615