Sony Ericsson Market Opportunity
Sony Ericsson Marketing Plan
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Sony ericsson Description:
Sony Ericsson is a joint venture established in 2001 by the Japanese company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. Both companies have stopped making their own mobile phones. The reason for this merger is to combine Sony's consumer electronics expertise with Ericsson's technological leadership (see Ericsson Mobile Platforms) in the communications sector.The company's global management is based in Hammersmith, London. It also has research & development teams in Sweden, Japan, China, Canada, the Netherlands, the United States, and the United Kingdom. Sony Ericsson has approximately 8,000 employees worldwide. The current President is Miles Flint and the Corporate Executive Vice President is Anders Runevad. Ericsson, which had been on the forefront of cellular phone innovation for decades, decided to divest its mobile phone business in 2001 following huge losses. Ericsson had decided to source chips for its phones from a single source, a Philips facility in New Mexico. In March 2000 a fire at the Philips factory contaminated the sterile facility. Philips assured Ericsson and Nokia (the other major customer of the facility) that production would be delayed by less than a week. Nokia began buying available chips from alternate sources and when it became clear that production at the Philips factory would be compromised for months, Ericsson was faced with a serious shortage. This compromised Ericsson's ability to compete by preventing the launch of new handsets and production of current models. Sony its first joint products in March 2002 and now has a full product portfolio covering all target groups. Sony Ericsson introduced the Walkman-branded W series music phones in 2005 (fourteen models to date: W200, W300, W550, W600, W610, W700, W710, W800, W810, W830, W850, W880, W900 and W950). The Sony Ericsson W-series music phones are notable for being
Content:
Sony ericsson Description:
Sony Ericsson is a joint venture established in 2001 by the Japanese company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. Both companies have stopped making their own mobile phones. The reason for this merger is to combine Sony's consumer electronics expertise with Ericsson's technological leadership (see Ericsson Mobile Platforms) in the communications sector.The company's global management is based in Hammersmith, London. It also has research & development teams in Sweden, Japan, China, Canada, the Netherlands, the United States, and the United Kingdom. Sony Ericsson has approximately 8,000 employees worldwide. The current President is Miles Flint and the Corporate Executive Vice President is Anders Runevad. Ericsson, which had been on the forefront of cellular phone innovation for decades, decided to divest its mobile phone business in 2001 following huge losses. Ericsson had decided to source chips for its phones from a single source, a Philips facility in New Mexico. In March 2000 a fire at the Philips factory contaminated the sterile facility. Philips assured Ericsson and Nokia (the other major customer of the facility) that production would be delayed by less than a week. Nokia began buying available chips from alternate sources and when it became clear that production at the Philips factory would be compromised for months, Ericsson was faced with a serious shortage. This compromised Ericsson's ability to compete by preventing the launch of new handsets and production of current models. Sony its first joint products in March 2002 and now has a full product portfolio covering all target groups. Sony Ericsson introduced the Walkman-branded W series music phones in 2005 (fourteen models to date: W200, W300, W550, W600, W610, W700, W710, W800, W810, W830, W850, W880, W900 and W950). The Sony Ericsson W-series music phones are notable for being