Proj 587 Week 4
Week 4: Course Project Rough Draft – Sony Corporation
Group E:
Russell Stout
Carl Smith
Joshua Roberts
Denise Estrada
Ashel Chingaya
Keller Graduate School of Management
PROJ587 – Advanced Program Management
Professor: Dr. Janet Durgin
March 28, 2013
Table of Contents
Week 4: Course Project Rough Draft – Sony Corporation Group E: 3 Portfolio Management Plan 3 Organization Strategic Plan 3 Sony Mission 3 Organization’s strategic capacity plan 4 Flow chart of Portfolio Process 9 Outline of Project Selection Criteria 9 Program Management Plan 11 Works Cited 13 Extra Research to be included in paper or discarded 14
Week 4: Course Project Rough Draft – Sony Corporation
Group E:
Portfolio Management Plan
Organization Strategic Plan
Sony has an extraordinary team that works diligently towards the ultimate goals of the company. Their acquired skills make it possible to have such a successful company, due to each team members bringing their creativity to the forefront. The strategic plan identifies and prioritizes what’s most important to the organization, which may also include mobile devices, video games, etc. The strategic plan would also consist of knowing the company’s strengthens weaknesses, opportunities, and threats that could also be entwined in reaching the ultimate goals.
According to Corporate Careers-Strategic Planning Website, “Our strategic planning teams are the visionaries behind our business. As a key component to Sony Electronics, they support and drive the development and execution of company-wide initiatives. More importantly, they touch every aspect of our business. From engineering to marketing, they assist Sony business units in generating new and emerging business and cross-organization opportunities. Armed with market insight and industry expertise, they provide the overall advisory and financial analysis support across our global portfolio of B2B and consumer electronics product groups.”
Sony Mission
Group E:
Russell Stout
Carl Smith
Joshua Roberts
Denise Estrada
Ashel Chingaya
Keller Graduate School of Management
PROJ587 – Advanced Program Management
Professor: Dr. Janet Durgin
March 28, 2013
Table of Contents
Week 4: Course Project Rough Draft – Sony Corporation Group E: 3 Portfolio Management Plan 3 Organization Strategic Plan 3 Sony Mission 3 Organization’s strategic capacity plan 4 Flow chart of Portfolio Process 9 Outline of Project Selection Criteria 9 Program Management Plan 11 Works Cited 13 Extra Research to be included in paper or discarded 14
Week 4: Course Project Rough Draft – Sony Corporation
Group E:
Portfolio Management Plan
Organization Strategic Plan
Sony has an extraordinary team that works diligently towards the ultimate goals of the company. Their acquired skills make it possible to have such a successful company, due to each team members bringing their creativity to the forefront. The strategic plan identifies and prioritizes what’s most important to the organization, which may also include mobile devices, video games, etc. The strategic plan would also consist of knowing the company’s strengthens weaknesses, opportunities, and threats that could also be entwined in reaching the ultimate goals.
According to Corporate Careers-Strategic Planning Website, “Our strategic planning teams are the visionaries behind our business. As a key component to Sony Electronics, they support and drive the development and execution of company-wide initiatives. More importantly, they touch every aspect of our business. From engineering to marketing, they assist Sony business units in generating new and emerging business and cross-organization opportunities. Armed with market insight and industry expertise, they provide the overall advisory and financial analysis support across our global portfolio of B2B and consumer electronics product groups.”
Sony Mission
Cited: BBC News. 2007. PlayStation breaks sales records. March 27. news.bbc.co.uk/1/hi/technology/6499841.stm. Corporate Careers - Strategic Planning. (n.d.). Sony Careers. Retrieved March 31, 2013, from http://discover.store.sony.com/sonyjobs/pages/careers/areas/planning.html Layne, N., & Hamada, K Mintzberg, H. et al (1999), “The Strategy Process”, Revised European Edition, Prentice Hall: http://discover.store.sony.com/sony McGraw-Hill Learning Solutions Porter, M. E. (1991), “Know Your Place: How to access the attractiveness of your industry and your company’s position on it”, Business Sources Premier, Vol.13, No. 9. Senior GRC Platform Manage. (n.d.). Sony Corporation of America. Retrieved March 31, 2013, from http://scajobs.sony.com/careers/job_detail.asp?JobID=3339826&user_id Slagle, M Sony Computer Entertainment. 2006. SCE announces new controller for Playstation®3. May 8. www.scei.co.jp/corporate/release/pdf/060509be.pdf. Dess. (2012). Strategic Management text and cases, 6th Edition. McGraw-Hill Learning Solutions. Retrieved from <vbk:0077653017#outline(12.6.4.2)>. Dess. (2012). Strategic Management text and cases, 6th Edition. McGraw-Hill Learning Solutions. Retrieved from <vbk:0077653017#outline(37.8.2)>. 42. Sony Computer Entertainment. 2006. SCE announces new controller for Playstation®3. May 8. www.scei.co.jp/corporate/release/pdf/060509be.pdf. 43. Slagle, M. 2007. Sony ships 1 million PS3s in North America. MSNBC, January 7. www.msnbc.msn.com/id/16517299/ns/technology_and_science-games/t/sony-ships-million-pss-north-america/ 44. BBC News 46. Layne, N., & Hamada, K. 2007. Sony promises more games to boost PS3 demand. Reuters.com, June 21. www.reuters.com/article/2007/06/21/us-sony-ps-idUST28081120070621?sp_true. 47. Sony. 2008. Annual report. March 31.