Preview

An Executive Summary Report: The BMW Product and Relationship Marketing

Best Essays
Open Document
Open Document
542 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
An Executive Summary Report: The BMW Product and Relationship Marketing
In Millions of JPY (except for per share items)

3 months ending 2013-06-30

3 months ending 2013-03-31

3 months ending 2012-12-31

3 months ending 2012-09-30

3 months ending 2012-06-30

Revenue

1,712,712.00 1,733,029.00 1,947,980.00 1,604,659.00 1,515,183.00

Other Revenue, Total

- - - - -

Total Revenue

1,712,712.00 1,733,029.00 1,947,980.00 1,604,659.00 1,515,183.00

Cost of Revenue, Total

1,098,880.00 1,151,240.00 1,282,776.00 1,044,996.00 1,006,413.00

Gross Profit

613,832.00 581,789.00 665,204.00 559,663.00 508,770.00

Selling/General/Admin. Expenses, Total

384,993.00 390,730.00 388,687.00 331,459.00 346,750.00

Research & Development

- - - - -

Depreciation/Amortization

- - - - -

Interest Expense(Income) - Net Operating

- - - - -

Unusual Expense (Income)

- - - - -10,186.00

Other Operating Expenses, Total

192,482.00 43,914.00 230,088.00 197,953.00 165,931.00

Total Operating Expense

1,676,355.00 1,585,884.00 1,901,551.00 1,574,408.00 1,508,908.00

Operating Income

36,357.00 147,145.00 46,429.00 30,251.00 6,275.00

Interest Income(Expense), Net Non-Operating

- - - - -

Gain (Loss) on Sale of Assets

- - - - -

Other, Net

6,774.00 -1,323.00 -976.00 -586.00 -429.00

Income Before Tax

46,253.00 187,188.00 29,430.00 19,650.00 9,413.00

Income After Tax

19,513.00 113,600.00 3,523.00 -2,358.00 -10,589.00

Minority Interest

-16,033.00 -19,692.00 -14,286.00 -13,112.00 -14,052.00

Equity In Affiliates

- - - - -
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Border Hotel Case Calculations
    • 1302 Words
    • 21 Pages

    Border Hotel Case Calculations

    Revenue Estimates Revenue Item 100% Monthly 75% Monthly 50% Monthly Notes Rooms $2,956,500 $2,217,375 $1,478,250 8,100 daily Leases $180,000 $135,000 $90,000 TOTAL REVENUE $3,136,500 $2,352,375 $1,568,250 Expences TOTAL VARIABLE COSTS $454,000 $340,500 $227,000 TOTAL FIXED COSTS $1,403,000 $1,403,001 $1,403,002 TOTAL EXPENSE BEFORE IT $1,857,000 $1,743,501 $1,630,002 EBIT $1,279,500 $608,874 -$61,752 Depreciation $320,000 $320,001 $320,002 EBITDA $1,599,500 $928,875 $258,250 Furnishing Interest $110,000 $110,000 $110,000 20yr Mortgage Interest $182,000 $182,000 $182,000 TOTAL INTEREST $292,000 $292,000 $292,000 TAXES (40%) $395,000.00 $126,749.60 -$141,500.80 Furnishing Principal $180,160 $180,160 $180,160 20yr Mortgage Principal $49,713 $49,713 $49,713 TOTAL PRINCIPAL $229,873 $229,873 $229,873 NET INCOME $362,627 -$39,749 -$442,124 DIVIDEND PAYMENT $29,010 -$3,180 -$35,370 RETAINED EARNINGS $333,617 -$36,569 EBIT/INTEREST 4.38 2.09 (0.21) EBITDA/INTEREST 5.48 3.18 0.88 BURDEN $675,121.67 $675,121.67 $675,121.67 EBIT/BURDEN 1.90 0.90 (0.09) ROE= Net Income/OE (H1) 32.97% -3.61% -40.19% Revenue Estimates Revenue Item 100% Monthly 75%…

    • 1302 Words
    • 21 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Toyota Prius: Power of Excellence in Marketing
    • 447 Words
    • 2 Pages

    Toyota Prius: Power of Excellence in Marketing

    There are four different phases of the product life cycle (PLC). Introduction is phase 1, and the Prius was introduced more than a decade ago. Phase 2 is Market Growth, which the Prius achieved very quickly. So quickly, in fact, that Toyota’s manufacturing couldn’t keep up with the demand so they had to back off the marketing to get caught back up. Some might think the Prius is currently in Phase 3: Product Maturity, which would be followed by Decline (Phase 4). In actuality, the Prius has been going through re-introduction and product innovation for multiple classes of the Prius. The competition for Hybrids is high, but Toyota has been trusted as the original pioneer for Hybrid cars, and their continued introduction of multiple Hybrid models satisfy multiple market segments.…

    • 447 Words
    • 2 Pages
    Good Essays
    Read More
  • Best Essays

    Apple’s marketing relationship building with the target customers
    • 2760 Words
    • 12 Pages

    Apple’s marketing relationship building with the target customers

    With the intensified competition and the rapid development of information technology, firms are facing unprecedented both opportunities and challenges in marketing. Marketing is a social platform to provide chances for individuals and groups to obtain what they need and want through exchanging various products with others (Kotler, 1974).In the contemporary society, people can not live without marketing with others which is much more important to firms. This report tends to evaluate how Apple-one of the most innovative and creative companies builds marketing relationships with its target customers through brand building. What is more, this report attaches much importance to customer profile which reveals some basic information about customers. This report is organized as follows. The first section is the introduction. The second part shows how Apple’s customer profile affects its brand building to have a closer marketing relationship with customers. The third one illustrates how Apple builds its brand and gradually builds the marketing relationship with customers through branding and customer profiles. From this part, it will be clearly clarified how Apple’s brand has amazing magic to attract so many fans. The last section is the conclusion.…

    • 2760 Words
    • 12 Pages
    Best Essays
    Read More
  • Powerful Essays

    Bmw : Redefining Premium Brand
    • 13392 Words
    • 54 Pages

    Bmw : Redefining Premium Brand

    BMW: Redefining Premium Brand Identity BMW: Redefining Premium Brand Identity MGMT 8700 Strategic Management MBA Trimester 2, 2011 |Patrick Gallagher |20805458 | |Sion Karta |20182345 | |Mark Lim |10468237 | |Wei Zhe Poh |20605321 | |Jackie Tran |20597931 | |Janifer Yap |20841177 | BMW: Redefining Premium Brand Identity |Table of Contents | | | List of Tables and |4 | |Figures............................................................................................................... | | | BMW Case Study |5 | |........................................................................................................................... | | | Introduction |5 | |................................................................................................................................. | | | Company History…

    • 13392 Words
    • 54 Pages
    Powerful Essays
    Read More
  • Good Essays

    BMW Marketing Case Analysis
    • 987 Words
    • 3 Pages

    BMW Marketing Case Analysis

    While the worldwide performance of BMW had continually improved around 1990s, its position in the U.S. had not improved. BMW experienced the steady unit sales decline in the United States from its 1986 peak of 96,000 units to 53,000 in 1991. Thus, Karl Gerlinger, the president of BMW North America, needed to find a solution to carry BMW to a leading position in the U.S. market.…

    • 987 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Bmw Market Share
    • 708 Words
    • 3 Pages

    Bmw Market Share

    Brand kudos, company car tax efficiency, class-leading residual values and competitive whole life costs have resulted in BMW winning a record share of the UK contract hire and leasing market.…

    • 708 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Marketing Audit Analysis of Bmw
    • 273 Words
    • 2 Pages

    Marketing Audit Analysis of Bmw

    The marketing audit has certain similarities to a financial audit in that it is a review of your existing marketing activities. Carrying out the marketing audit provides the opportunity to review and appraise your whole marketing activity, enabling you to assess past and present performance as well as to provide the basis for evaluating possible future courses of action.…

    • 273 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Porsche Marketing Case Study
    • 695 Words
    • 3 Pages

    Porsche Marketing Case Study

    1. The buyer decision process of a traditional Porsche customer starts with the consumer’s recognition of a need for the product. In this case it is the need for a new car. The Porsche marketers look to those needs that consumers look for in a car and find out what brought previous customers to their product so they can satisfy the needs of the new customers searching for their next car. After deciding the need for a car the consumer will potentially indulge in further research towards the options available. This can include searching on the Porsche website, looking through ads of their products, or even going to the dealerships to gather more information on the car that they may want. After researching about the Porsche cars the consumer is interested in and then look at the competitors of Porsche such as the Toyota Supra, Nissan GT-R, BMW 6 series, Etc. The next step is for the Porsche consumer is to make the decision to buy their car. When the consumer decides on the Porsche then comes the postpurchase behavior. The new Porsche owner will be zooming around the streets marketing Porsche without even having to say a word. This new owner can give feedback to the company where they can turn that feedback into a marketing technique for new customers to purchase their car.…

    • 695 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Success of Bmw Campaign
    • 1009 Words
    • 5 Pages

    Success of Bmw Campaign

    The BMW campaign consisted of many major and small events which helped to market the new BMW Z3 roadster to the public. However, the question now is whether the campaign is successful in accomplishing that goal. Success of the BMW campaign can be measured in several ways. For example, it can be measured by its objectives (whether the objectives of the campaign have been met) or by the number of pre-orders made. In this case, due to the lack of knowledge about the number of pre-orders made after each event, we will be measuring by its objectives.…

    • 1009 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    Bmw Business Management
    • 861 Words
    • 4 Pages

    Bmw Business Management

    Bavarian Motor Works (BMW) was created in 1916 as an aircraft engine manufacturing company. After World War I, they were prohibited from manufacturing aircraft and aircraft engines. They moved into the automobile business in late 1928. Since then, BMW has been known for making high quality automobiles. The question really is, how does BMW maintain such high quality? How do they continue to produce automobiles known for precision and performance? The answers to these questions lie within BMW’s organizational culture and their employees.…

    • 861 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Relationship Marketing
    • 7399 Words
    • 30 Pages

    Relationship Marketing

    Maximizing long-term profitability comes from maximizing customer equity—firms must maximize the lifetime value of the customer, including revenues, referrals as well as costs of serving the customer. Customer acquisition and retention efforts must be guided by the worth of the customer to the firm.…

    • 7399 Words
    • 30 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Relationship Marketing
    • 2275 Words
    • 10 Pages

    Relationship Marketing

    Relationship marketing has become a dominant form of marketing theory in recent times. It has evolved from other forms of marketing and has countless benefits for businesses that use the relationship strategy. It is limitless in the type of businesses it can be adopted by with new technology and media making it even more popular.…

    • 2275 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Marketing: Mercedes Benz
    • 5327 Words
    • 22 Pages

    Marketing: Mercedes Benz

    Table of Contents ------------------------------------------------- Topics Pages ------------------------------------------------- 1. Introduction 3 ------------------------------------------------- 2. Objective of the study 4 ------------------------------------------------- 2.1 Primary Objective 4 ------------------------------------------------- 2.2 Secondary Objective 4 ------------------------------------------------- 3. Methodology 5 -------------------------------------------------…

    • 5327 Words
    • 22 Pages
    Powerful Essays
    Read More
  • Good Essays

    RELATIONSHIP MARKETING
    • 1843 Words
    • 8 Pages

    RELATIONSHIP MARKETING

    Obsession with the customers should not be the most vital factor in business success the main priority of any business must be to win and keep customers as failure to do so results in no profit no growth no jobs therefore bad. Discuss.…

    • 1843 Words
    • 8 Pages
    Good Essays
    Read More
  • Powerful Essays

    Relationship Marketing
    • 2634 Words
    • 11 Pages

    Relationship Marketing

    Geevarghese K. Mathews* Dr. James Manalel** Siby Zacharias*** Abstract The Network Marketing, first popularized by Amway, in 1950s in USA is gaining momentum in India. The total turnover of network marketing companies in India was estimated at Rs 301,044 crores in 2005 with an annual growth rate of 25% .The India Direct Selling Association (IDSA) has projected that the network marketing industry will be around Rs 8000 crores by 2010. Studies have shown that consumers often have negative perception of direct selling organisations and network marketing organisations in particular. The aggressive selling techniques, exaggerations of facts in recruiting, pyramiding scams and unethical way of exploiting relationships all together form a basis for this negative perception. The paper presents the exploitation of Relationships viz friends, relatives and colleagues and attitude of channel members in network marketing. Keywords: network marketing, relationships Introduction Business organisations have long relied on direct marketing to target customers without spending a lot of money on retail distribution. However the Network (Multilevel) Marketers have taken the direct model one step further, i.e. not only they do the sales, but recruit and train new distributors i.e., independent sales persons who are members in the network marketing company. This ‘ingenious’ method was first popularised by Amway in 1950’s. The big draw card in network marketing is the commission paid not only for direct sales made by the salesperson , but also from the sales made by the recruits made by him. That is, if you get friends and relatives to join up, you get a commission not only from the products your friends and relatives purchase, but also from the sales they make to their friends (Bloch, 1996). This ‘wonderful’ opportunity attracts prospective candidates to join network marketing companies. Studies reiterate the fact that…

    • 2634 Words
    • 11 Pages
    Powerful Essays
    Read More

Related Topics