WestJet started its services in 1996 with just 3 aircrafts and landing rights to five destinations in Canada. By the end of 2011, WestJet had become one of the leading airlines in Canada, by providing services to a total of 76 destinations within continent North America. The airline currently offers scheduled services, international charter services and Trans-border services to the United States, the Caribbean, Mexico and Canada. As per the annual report of 2011, WestJet currently operates four directly owned subsides – WestJet Investments, WestJet Operations, WestJet Aircraft Acquisitions and WestJet Vacations. With these strategic developments they tend to offer distinguished services to all their guests and stakeholders.…
Based in Calgary, Alberta WestJet was founded in 1996 by a team of Calgary entrepreneurs as a Western Canadian regional carrier with just a few aircrafts flying to five cities. Today WestJet is one of the most profitable airlines in North America offering scheduled service to 55 destinations in Canada, US, Mexico and Caribbean.…
WestJet has recently admired as one of the best Canadian airlines, and our analysis shows much strength than weaknesses. WestJet’s main goal is hidden in the basics, having the lowest airfare costs in Canada gives them an automatic advantage among customers. Today, company could be proud with intensively growing fleet of planes with more fuel efficient technology.Other strength could be development of the online community providing flyers with user friendly company website, and vacation planning site called WestJet Vacations. Also, WestJet is well-known for its customer service that aimed on maximizing its strengths with funny ideas and board crew. The airline has gained a significant customer satisfaction because of its ability to provide nonstop domestic flights, which helps its customer make a hassle free journey. WestJet can easily beat competitors in field of customers attraction, company that boards its customers according to socks or shoes color, or even allows free flies for people with name “Love” or “Heart” on Valentine’s Day.Better seat utilization with the smaller aircrafts with 100 seats can provide high-occupancy and could be more profitable compared to 737s Boeing aircrafts with 140 to 160 seats. Regarding to…
Today, Westjet is the second largest Canadian airline, only behind Air Canada. It is however, the most successful domestic airline and continuously growing. Westjet’s most direct competition includes Air Canada, Air Transat, Sunwing Airlines and Porter Airlines. Despite the current struggle in the airline industry, Westjet continues to grow.…
Air transport markets are very changeable by nature. The aviation industry in general is usually the first industry to be affected by periods of economic instability and recession and the last to rebound back. Two markets that this report will focus on are that of Fractional Ownership Markets and Cargo Markets.…
Air Canada is the largest airline in Canada, with its headquarters located in Montreal, Quebec. Formally named Trans-Canada Airlines, the airline was established in 1936 by Canadian federal government. However, in 1988, Air Canada was privatized due to the deregulation of the Canadian airline market. Air Canada serves over 38 million passengers annually and provides direct passenger service to more than 190 destinations on five continents.…
Air Canada was established by Canadian parliament on April 10, 1937. The company was initially incorporated under the Trans-Canada Air Lines Act, as Canada’s national airline service. At the time of incorporation, Air Canada was established as a wholly-owned subsidiary of the Canadian National Railway Corporation.(AIF) In 1977, Air Canada reorganized under the Air Canada Act, at which time it became property of the Canadian government. In 1988, Air Canada was reorganized under the Canada Business Corporations Act, and shares were sold to the public. On April 1, 2003, Air Canada filed for creditor protection and on September 30 2004, ACE Aviation Holdings Inc. became successor and parent holding company of the reorganized Air Canada and its subsidiaries. Various Air Canada subsidiaries include Aeroplan, Air Canada Jazz, Air Canada Technical Services, and Air Canada Cargo. Finally, Air Canada “is Canada’s largest domestic and international provider of scheduled passenger services in the domestic market”.(AIF)…
• WestJet owned 28% of the domestic air market share in 2004 vs. 25% in 2003.…
WestJet Airlines Ltd is a Canadian low-cost carrier based in Calgary, Alberta, that flies to most major cities in Canada and 11 cities in the United States. WestJet is the second-largest Canadian carrier behind Air Canada . The company 's personality can be illustrated by its organizational structure, culture, values and the communication with the public and its employees.…
The airline industry is an oligopoly with low-profit margin and high fixed cost business impacted by government regulations, high taxes, high labor costs, and fluctuations in fuel prices. In addition to revenues from passenger tickets, the industry earns additional revenue from transporting cargo, selling frequent flier miles to other companies and up-selling in flight services. It is common to see alliances and mergers are common in this industry. Air Canada (AC) is Canada’s largest domestic and international airline and part Star Alliance that consists of 28-member airline network, it offers its customers access to approximately 1,300 destinations in 190 countries. AC continues to explore opportunities for revenue enhancement and cost…
A4A passenger airlines have 1299 aircrafts on order for delivery through the end of 2022…
Air Canada is counter as Canada’s flag carrier. It is Canada’s largest international, domestic and US transborder airline. It is also the largest supplier of scheduled passenger services in…
Over the last number of years airline alliances have become an increasing reality in international travel. The Star Alliance is currently the largest of these with twenty member airlines including Lufthansa, Continental Airlines, United Airlines, British Midland International, Singapore, Air China, and U.S. Airways. Another significant player is the OneWorld Alliance that has eleven member airlines that includes British Airways, American Airlines, Cathay Pacific Iberian, Finnair, and Royal Jordanian. SkyTeam is the third main grouping and includes Air France, Delta Airlines, and Aeroflot.…
Named one of the most trusted Airlines in Canada in the year of 2017 by the Gustavson Brand Trust Index which has instituted by the Peter B. Gustavson School of Business at the University of Victoria. Founded in 1996 at Calgary by Clive Beddoe, starting with a humble beginning with a minuscule fleet of three planes, five destinations, and 220 employees, and now the company has more than 100,000 employees. WestJet has massively grown from a small beginning to the biggest rival of Air Canada. The success that WestJet gained in the last 18 years is due to the fact of their excellent to customer service experience and its employment satisfaction. It was with this sound basis of positive corporate culture and the following tactful development strategies that WestJet has become so successful in the industry. Canada's most trusted airline, powered by an award-winning culture of care and recognized as one of the country's top employers.…
According to Spirit Airline said that customers embrace unbundling in exchange for low air fares and more choice. As noted, customers are learning to change their behavior as a result – fees imposed by airlines for checking in at the desk can be avoided by passengers who check in online. Airlines say that this also keeps their airports costs down, which in turn helps to keep fares low (Ancillary services and the travel agent: The opportunities ahead, 2012).…