analysis
Market Analysis
---Take Frappuccino Blended in Starbucks as an example
Student Number: LUN ZILUO p13000985
2014/1/24
Module: Frappuccino Blended in Starbucks
COMMENTS TOC \o "1-3" \h \z \u Intro Paragraph PAGEREF _Toc378344136 \h 2Business Overview PAGEREF _Toc378344137 \h 2Commentary on Situational Analysis PAGEREF _Toc378344138 \h 2Commentary on Frappuccino Blended PAGEREF _Toc378344139 \h 3Market Segment PAGEREF _Toc378344140 \h 4Olympics 2016 Promotions PAGEREF _Toc378344141 \h 4APPENDIX A--- PRESTCOM Analysis of Starbucks Situation PAGEREF _Toc378344142 \h 5APPENDIX B--- SWOT Analysis of Starbucks Situation PAGEREF _Toc378344143 \h 6APPENDIX C---The Total Product Concept diagram PAGEREF _Toc378344144 \h 7Reference PAGEREF _Toc378344145 \h 7
Intro Paragraph
This report is used to analyze the Frappuccino Blended of Starbucks in coffee shop market. An in this report, it will evaluate the current situation for the product in UK and list the reason that why it have been the symbol of Starbucks. It also analyzes the success of Starbucks in coffee shop market. All kinds of analytical methods such as PRESTCOM, SWOT and Market Segment will be used. It will also give product concept of Frappuccino Blended in detail and give commentary on the product. Besides, the report will recommend two promotion activities for Starbucks to increasing profit as part of their Olympics 2016 campaign.
Business OverviewFrappuccino is a trademarked line of blended coffee beverages sold by Starbucks. It consists of coffee blended with ice and various other ingredients, usually topped with whipped cream (Coffee Wiki, 2012). And now, Frappuccino have been the signature drink of Starbucks and have many crazy fans.
Starbucks Corporation is an American global coffee company founded in 1971 and coffeehouse chain based in Seattle, Washington (Wikipedia, 2014). And Starbucks is the largest coffeehouse company in the world and have thousands of stores around the world including 806
---Take Frappuccino Blended in Starbucks as an example
Student Number: LUN ZILUO p13000985
2014/1/24
Module: Frappuccino Blended in Starbucks
COMMENTS TOC \o "1-3" \h \z \u Intro Paragraph PAGEREF _Toc378344136 \h 2Business Overview PAGEREF _Toc378344137 \h 2Commentary on Situational Analysis PAGEREF _Toc378344138 \h 2Commentary on Frappuccino Blended PAGEREF _Toc378344139 \h 3Market Segment PAGEREF _Toc378344140 \h 4Olympics 2016 Promotions PAGEREF _Toc378344141 \h 4APPENDIX A--- PRESTCOM Analysis of Starbucks Situation PAGEREF _Toc378344142 \h 5APPENDIX B--- SWOT Analysis of Starbucks Situation PAGEREF _Toc378344143 \h 6APPENDIX C---The Total Product Concept diagram PAGEREF _Toc378344144 \h 7Reference PAGEREF _Toc378344145 \h 7
Intro Paragraph
This report is used to analyze the Frappuccino Blended of Starbucks in coffee shop market. An in this report, it will evaluate the current situation for the product in UK and list the reason that why it have been the symbol of Starbucks. It also analyzes the success of Starbucks in coffee shop market. All kinds of analytical methods such as PRESTCOM, SWOT and Market Segment will be used. It will also give product concept of Frappuccino Blended in detail and give commentary on the product. Besides, the report will recommend two promotion activities for Starbucks to increasing profit as part of their Olympics 2016 campaign.
Business OverviewFrappuccino is a trademarked line of blended coffee beverages sold by Starbucks. It consists of coffee blended with ice and various other ingredients, usually topped with whipped cream (Coffee Wiki, 2012). And now, Frappuccino have been the signature drink of Starbucks and have many crazy fans.
Starbucks Corporation is an American global coffee company founded in 1971 and coffeehouse chain based in Seattle, Washington (Wikipedia, 2014). And Starbucks is the largest coffeehouse company in the world and have thousands of stores around the world including 806