With America still reeling from the demolition of the Twin Towers, George W. Bush presented his information in a well-organized style that was punctuated with questions and answers. This served to give the President a more conversational tone, and made the tense audience much more relaxed. Many of the congressmen, indeed, much of the American people, had the same questions that Bush brought forward, and they clung to his every word in the hopes of shedding light upon the mystery of 9/11. The questions were well chosen, as they allowed the President to steer the speech in a direction that would justify immediate action, as apposed to a more reserved, cautious approach.
Bush incriminated bin Laden and his cohorts of Al-Qaeda, and gave some statistics about the fatalities of the act of terrorism. These numbers had a dual purpose. The first, and most obvious, was the simple dissemination of information to the American public. The other, which would help Bush himself, was to evoke feelings of sympathy, sorrow, and most importantly horror in the common man. Once the average citizen was won over, usually using pathos, it would be a simple task for Bush to win over Congress.
One of the President's main applications of pathos was the way he employed individuals' names. For instance, he spoke of a passenger that help to rush the terrorists on the plane that crashed in