Analysis Of Apple's Virtue

Apple’s Virtue

Early in 2007, Steve Job revolutionized smart phones which changed smartphones and propelled the industry into what it is today. Each iPhones generation reshaped the designs and features. As time passed, people argued that Apple are not doing well with their competitors such as Microsoft, Samsung, and Nokia. It was not until late December of 2017 when the recently new iPhone update started to slow down. When Apple released iOS 10.2.1, Apple mentioned vaguely that it made “improvements”. In actuality, the update resulted in a pretty significant slowdown to performances such as apps slowing down and the lags between scrolling through feeds. Some iPhones can also shut down unexpectedly. Apple’s iPhone are slowing down on purpose
Customers speculate that the real reason why the iPhones were slowing down was due to the surreptitious tactic of slowly forcing iPhone users to upgrade their phone. By using this method, Apple could had made easy money.
Looking into Apple’s claim on the performance of batteries, there are some validity to their statement. Batteries in the phones are a real problem. Lithium is still a common element widely used in iPhone batteries. The chemical in the batteries ages over time and eventually diminishes. Again, it is speculated that the company is purposely having these batteries manufactured, knowing that the phones will degrade over time, so people eventually have to buy battery replacement or a new iPhone.
After being exposed to the scandal, Apple followed it through with an open announcement on their website. Many people did not think it was a good apology since it came from Apple’s website. Furthermore, the statement did not include any signature such as CEO Tim Cook or any other Apple executives. Arguably, a real sincere apology should be publicly announced in person. At least, the bare minimum, signed by one of the Apple
This impacts people who uses iPhones 6, 6s, SE, and 7. This is a surprise since iPhone 6 was released in 2014, four years old. Apple did not consider the fact that some people do not have the money to keep buying new iPhones every time a new generation comes out. ( Add date and citenatiom) It was not long until 24 people have filed a lawsuit against apple. Many of the lawsuit demanded apple to compensate all iPhone users who have been affected, offer replacements, refund customers who purchased another iPhone to regain maximum performance, and adding info to the phone regarding the slowdown. However, many Apple fans still spark an outcry with some users threatening to switch to Apple’s rival, Samsung. Peoples’ trust are broken and rebuilding the trust back is difficult. (proof that apple drain batteries. Look eople’s sttament) (example not being honest with customers with a different