According to the Market trend which is an article written in the website of Department of Labor and Employment, the growth of the professional sector in the Philippines reached 3.2 million in 50 registered professions. Since Jiro Izakaya’s target market were the Professionals, the given results served as an opportunity for Jiro because more people can be their potential customers, causing them to have an increase profit in the future years that are coming.
2. Filipinos adapt Japanese taste
Being exposed to the influences from the Japanese occupation and until now, Filipinos still acquired and adapt their taste. Moreover, it is the nature of Filipinos to love trying different food that is far from what they usually eat. According to an article stated in the Marketing trends, …show more content…
Continuous development in social media
Based on the article indicated on the trends, Maria Ressa, a writer in Rappler, said that new media technology and the internet changes the way we think, and the way we act. Thus, creating an opportunity for Jiro Izakaya to create a promotion that can generate a positive ripple effect to move the people.
4. Filipinos unhealthy eating habits
Filipinos are fund of eating fatty, high in preservative, and unhealthy food, thus bringing their health at risk. In an article written in Cebu Daily News, A typical diet of a Filipino includes instant noodles, chips, grilled street food and carbonated drinks. It is a good thing that adding Japanese food in Filipinos daily diet can help them live a healthy life based on Cassandra Barns, a nutritionist in London, as stated in the Market Trend.
Threats
1. Economic factors
Economic factors relate to changes that affect the ability of business to generate profits. When inflation happens in the country, the tendency of the commodities prices will also increase. Given the ingredients of Jiro are pricy, a rise in the cost of ingredients will lessen the income of the