The objective of President John F.
Kennedy’s inaugural address was to inspire a nation to seek peace during a time of conflict. The audience was likely looking to observe the elected President of the United States and to conclude the character of the speaker. Thus, I don’t believe the audience and John F. Kennedy had the same goals for the address but rather they had complementary intentions. In other words, Kennedy was there to address his views and the audience was there to perceive those ideas. The use of the Leader Card gave him an overall credibility which supported his points and intentions. The success of the speech has been determined by its ability to be quoted and well-known in the history of the United
States.
The president attempted to evoke a Motivational Card in his audience as well as a United Card. The purpose was to leave the audience with a positive perspective on the political state the world faced. Majority of the address was to elicit communication between people of different political views in a time when having an unpopular stance on government was taboo. As stated, this speech motivated people and accomplished Kennedy’s goals of a united nation. Its iconic status can be recognized by the line “ask not what your country can do for you--ask what you can do for your country”.