He talks specifically about the “buyer’s market” known as college, and how its recent changes now “serve . . . the students” (14). Similarly to his previous section, logos is apparent here, more so than any other rhetoric appeal. His claim that universities are “customer driven” in order to survive in an “ever more competitive market” is his main point, and he shapes this claim based on the evidence of not only America’s history and the expansion of its universities, but also how the universities and even departments are collapsing to the whims of the students and their tuition-paying parents (12). Universities have begun to appeal to students not by offering them a thought-provoking and stimulating education and proposing to them what sort of people they will shape out of those willing to learn, but by enticing students with the promise of the fun social activities they will have available to them once they are released from their boring
He talks specifically about the “buyer’s market” known as college, and how its recent changes now “serve . . . the students” (14). Similarly to his previous section, logos is apparent here, more so than any other rhetoric appeal. His claim that universities are “customer driven” in order to survive in an “ever more competitive market” is his main point, and he shapes this claim based on the evidence of not only America’s history and the expansion of its universities, but also how the universities and even departments are collapsing to the whims of the students and their tuition-paying parents (12). Universities have begun to appeal to students not by offering them a thought-provoking and stimulating education and proposing to them what sort of people they will shape out of those willing to learn, but by enticing students with the promise of the fun social activities they will have available to them once they are released from their boring